Top 5 Keyword Research Mistakes

A keyword in an article or a website is the main key source to pop-up among the top search results which is usually a good practice in search engines. Online visitors type their required keyword either as a short-tail keyword or as a long-tail keyword. A keyword can be specific, generic or very unique. While thousands of products and business websites get enlisted I search engines, taking a good and methodical research for keyword is now the top most priority. While there are many procedures in keyword research, many a times it leads to mistakes and this does not bring in any kind of successful results.

1. Avoid use of wrong keywords

This is the most commonly prevailing mistake that does not bring any positive results from online search.  Competition for keywords is high and this fact has to be checked thoroughly before making a selection of keywords. There are keywords, combination of keywords and long-tail keywords which definitely get optimized in search engines more profitably bringing good results.  Research has to be systematic, procedural and methodical that matches fully and completely with the main keyword of the product or service. Primary keyword being the focus, it should be followed by secondary keywords and supporting keywords that brings a good research of keywords. 

2. Avoid keyword research tools that does not assure ranking

There are many online sources and keyword research tools that offer and recommend keywords whereas these are not professionally researched keywords but just to invite and improve their business online. This means it is also a kind of strategy that is used online and this does not bring any positive results or does not assure about higher ranking in search engines. It is always recommended to avoid such online sources and go for reliable and technically analyzed keyword research tools.

3. Avoid Free keyword research tools

Launching a small or medium online business requires that website must be search engine optimized  and as a first priority many would like to go for free keyword research tools as these are great in numbers and keyword combinations. Because there will be a lot of competition for these keywords and getting a high rank for your website is not possible and there is no guarantee that these are high in demand for the purpose of search online. 

4. Violation of online procedures

Keywords have to be chosen basing on the research that is for genuine and valid purposes of business. If search engines find and detect that keywords are being used unethically or with forbidden techniques, immediately website will be blacklisted and some times account status also will get disapproved for any other domain name.

5. Avoid too much of keyword density 

SEO compensates successfully when there is an excellent practice of keyword density and any lack of proper usage or low volume of keyword density will bring failures and does not produce any results. SEO experts consider a measure and percentage of keyword density that limits the repetition in a particular article or website that is considered to be thoroughly professionally and technically approved.