Wednesday, February 6, 2019

Effectively understanding content marketing in 2019

 via GIPHY

To talk about advertising and marketing of your small business, you need to develop
a content marketing strategy. To first understand how content marketing works -
it is important to know how to collect data and information about your business and from other
sources to enable for developing a specific process to organize data.
The information that you need to acquire:
  • Identify your business as B2B (Business-to-Business) or (Business-to-Customer) B2C
  • The main features of your products
  • The advantages and usability
  • Why your product is the best for your customers
  • The SEO keywords campaign
  • The SEO keyword selection
For example you own a greeting card business. How would you perform online marketing?

Find Buyer Persona here:

First you need a content strategy that comes first before the content marketing.
What is content strategy?
Content strategy is about creating a plan to set goals and tasks that these are assigned to
specific team members to work on acquiring data and information so that the plan may be
Apart from having a detailed checklist you also need a content strategy template that
keeps a track of members who are assigned with various roles and responsibilities to execute tasks.
The two templates give you a lengthy planning for preparing content for marketing your greeting cards.
In this process, you come up with questions like - who are my audience?
What are the upcoming celebration seasons and festivals? And who are my prospects etc.,
Apart from content strategy planning, you also need a Buyer Persona. What is a Buyer Persona?
A buyer persona is a semi-fictional representation of your ideal customer based on
market research and real data about your existing customers.
When creating your buyer persona(s), consider including customer demographics,
behavior patterns, motivations, and goals. The more detailed you are, the better.
(Credit: HubSpot)
A buyer persona clearly lays some of the imprinted facts like - who can be your
near-customer who is in need of your products and much interested in buying.
Analyzing+ a detailed persona gives you more clarity and understanding to market to
the right audience.
Once your content strategy plan is ready, the next part comes as content marketing strategy.
Why? Because, the content strategy makes you understand how to go about your business
marketing strategy and the required input and layout of work.
As the data and information is collected, the next phase of marketing is to design
content marketing strategy.
What is a content marketing strategy?
This will tell you why and what type of marketing is required. Some of the goals include to
generate leads, sales, turnover, increase customer base and perform brand management.
Whatever may be the predetermined objectives of a business, it is required to have a clear
set of planning for undertaking content marketing.
This strategy also talks about content type, channels, medium of marketing, budget,
responsibilities of teams and time-frame for completing each task.
With all of the ground work done, you are ready to set off for marketing your greeting card business.
To simply state, the following presentation would help you to give you a quick start:

 For earning profits and grow your customers, you are choosing the most popular Internet marketing and that is the fastest mode to achieve results. 
The only requisite is to ensure that you execute each plan systematically with good quality content and that is entirely in the interest of audience. Here exactly, buyer persona comes into play to guide you in the content preparation.
Many say that it may take time to produce optimized results to generate leads. But with social media as a primary source to find your right customers, your business very less idle time.
With systematic approach and methodology, both content strategy and content marketing flow in a cycle, content plan is executed for fast-paced results.
Effective implementation of content marketing that reaches the audience enabling
to meet their needs achieves success for a business. It is also important that
content planning requires excessive amount of critical analysis to understand the
likes, dislikes, interests, needs and problems of customers.

Send in your queries regarding content problems. Click here
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Sunday, November 25, 2018

Five New Digital Marketing Areas to Build Your Profits in Business

Delving deeper into digital marketing is in the right hour is just as equally important as having your daily coffee.

I say this because, just as we start fresh with a cup of morning coffee, digital marketing for your product is essentially a good beginning to find your audience.

So, where exactly do you start your digital marketing? Is it with web content or press release?

However, you start, it depends on your goals. What are your primary and secondary goal?

Depending on these, you should start documenting your strategy plan with research.

Research is all about, checking competitors local and global depending on the type of business you have, target audience, buyer personas, customer journey, user journey and the benefits your product is delivering.

Mistakes in the preparation of content can negatively affect your business apart from not producing any results.

Marketer mistakes as discussed in torque mag article that says, duplicate or excessive use of keywords,  short form of  content, lack of understanding about audience and the processing of editing or software etc.,

Proper knowledge of content that works for SEO is essential as explained in another article of Business2community : 10 types of content that works best for SEO.

Using the above checklist that I stated can help in deriving the exact information and details about your business and enables proper segmentation of buyer persona.

You know that personas play a vital role in the creation of content.

I recommend to read this article:

Running a successful content marketing agency comes with a lot of responsibilities. Not just in winning the contracts, but also in delivering the content in time.

Clients who fail to receive the content deliveries in time either defer payments or halt continuation of seeking services.

Therefore, it is most crucial for content marketing agencies to continue to maintain efficiency at all levels. 

Apart from hiring adroit writers, maintaining quality content that achieves the objectives and purposes of content marketing for businesses is also equally highlighting.

With the latest update in Google search engine algorithm, there is more emphasis on producing quality content which means - content that drives engagement. 

Imagine - though you produce and publish content on a regular pace, if no one reads it, what is the purpose of its use?

Therefore, content must be read.

If it has to invite engagement and readability, you have to add content strategy -

# 1. What is content strategy?

According to the definition of term 'content strategy', you are required to have planning, development and management of content.

Businesses now spend time in documenting their content strategy and content marketing strategy.

This is a great guide in the preparation of step-by-step process of content creation that leads to final goals of generating traffic and leads.

# 2. Brand strategy

Allocation of budget for branding and online reputation is a huge thing.  While some work on moderate, others restrict on low budget brand strategy.

The selection of your brand strategy also decides how to promote your business, products, content marketing,  find your audience and various modes of reaching audience.

# 3. Digital strategies

True that there is an ever growing consumption of content online. However, you cannot remain with just one mode of strategy.

It has to be diversified such as by reaching audience through social media posts, blogs, websites, videos etc.,

Top 3 digital strategies are discuss in the source article: Top three digital content strategies that will boost your conversions 

I recommend to click on this good article as well :

# 4. Global boost for digital marketing 

I have recently checked Google trends a comparative view of the terms "digital marketing" and  "content marketing" and found that worldwide there is excellent demand for digital marketing.

# 5. Digital Marketing Benefits

You will be much surprised to view this storyboard:

There are many to-do lists before stepping up for digital marketing. This process of effort-based ground work can only be done by professional and efficient digital marketers.

Consult a digital marketing agency now:

Leave a comment below:

Thanks for reading.

Thursday, August 30, 2018

How Content Planning with Buyer Persona is Essential for Your Business?


There are many new startups still upcoming in planning. To make it work successfully to advertise and market products, content planning has its first place. Because, it has proved as a valuable source for many established businesses and some even found its way to becoming a giant business.
Where do you start content planning?
Content planning includes from a social media post to a long-form article on blog. Having a business blog
is the most common way of successfully reaching your audience.
The visitors find blog posts as most interesting and they even bookmark it for reference.
Having a blog on your website is the first step in content planning. After setting it up, you need to
consistently publish blog articles updating your first time visitors and customers to get latest updates
about your products, news and interesting information.

How Social Media Channels Can Promote Your Business?
If you have noticed closely, you find audience are more interested in checking on new products, news,
technology, lifestyle and even entertaining as most interesting. Seldom they miss spending time
on any one of the social media channels that are popular like Facebook, G+, Pinterest, Instagram etc.,
But there is a significance here to note and that is not everywhere you would find audience
for your business. Because each channel has its own uniqueness. For example Instagram is more like
lifestyle, family events, celebrations and holidays and mostly you would find photographs.
Whereas on Facebook, it is multi environment wherein audiences are not only communicating,
but they also share their ideas, opinions, events, celebrations and even promote business products.
Here exactly you would find audience of all kinds who are likely to become your customer.
What are the main segments of publishing?
True, you wish to take up publishing social media posts and blog articles apart publishing at
various reputed sources. The content has to be crisp along with quality. When you choose to
publish at your blog, you would study and research on the topic, work on subheads, information and
prepare an outline before you begin writing.
The secret of search engine success is to publish quality content where you get likes, shares  and comments.
Continuing to work on developing high quality content is the main criteria for the success of your
business and it should be ongoing effort without time gaps.
Include Marketing Materials and Designs
Memes, GIFs and Infographics, videos, presentations, diagrams, charts, innovative designs have a
special place for the audience. The likes go unending as they appreciate the art work. The designs that
you work must have theme, idea and a message.
Delivering a message to the audience that is either business, emotion, solution to a problem or a
snippet of knowledge, it must be worked out neatly.
To invite the attention of more audience, it is recommended to publish more in a day and it is a
time consuming work. However, the results are guaranteed. \
Devote more time for work on the marketing designs that interest the audience.
Blog posts, articles and designs have tremendous scope and opportunity for businesses to attract
audience to their website. The source of traffic is in fact here with excellent content planning.
Although video marketing has high ROI, you can convert the presentations into videos and
upload to your video channel.
Reviews and tracking of results is another important aspect. You must have the stats as to which has been
received well by the audience and which is not. This should be followed by making corrections and
changes to the content and marketing designs.
Understand your audience
Business and customer are interrelated and interconnected. They cannot go one without another.
It begins with a Buyer Persona. With a Persona you can understand who is your assured customer.
But, you should clearly know more about the habits, hobbies, income sources, interests and dislikes
of your buyer persona that can improve the chances of reaching your audience with right product
and accurately designed product.
Find the example of Buyer Persona - Creativity : Real Estate Homes

However a small business may be a perfect buyer persona with relevant content planning can help you find customers online. However, the work may have to be done in a focused manner with goals and objectives.
Send in your queries : click here
Connect on Facebook: @alphacontent

Wednesday, August 22, 2018

Blog Post & Article Writing - How to do Content Planning for Writing Best Quality Content?

Writing is a regular habit for many writers. While there's a lot of working before writing, the success of an article is achieved when readers find it useful to learn something new.

Here are few slides to help you with swift guidelines to guide you with quality writing.

Click for more blog posts :

Thursday, August 16, 2018

Featured Post

What are the writing opportunities available online?

    As a writer, you are applying for many jobs, meeting clients and publishing more online. True that you may not be successful in ...