What is the purpose of conducting study on impact of digital marketing due to Corona pandemic?

 

Digital marketing is a complete package and works effectively for both small and big businesses. Digital marketing is most ideal for marketing, advertising and promotion online. There are many advantages and benefits with digital marketing, in fact many startups and existing businesses are opting for various strategies to choose online marketing and promotion.

What is the meaning of digital marketing?

According to Hubspot 

"Digital marketing encompasses all marketing efforts that use an electronic device or the Internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers."

According to Investopedia 

"Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. '

According to Smart Insights

"Achieving marketing objectives through applying digital technologies and media."

There's a lot of information about digital marketing available online for you to learn, but to explain briefly, while traditional marketing methods give an emphasis on print ads, phone communication, physical marketing, digital marketing extends the possibility to reach customers through email, video, social media and search engines. 

This works faster and proving to be a cost effective method for millions of businesses offering an increasing scope to reach audience. 

Now that you know the meaning of digital marketing, to gain mastery and expertise in how to apply digital marketing strategies, there are plenty of free courses available online and gaining expertise is made much easier with the pursuit of these courses.

Google digital marketing courses

Now our discussion is about the impact of digital marketing due to Corona pandemic?  The lockdown period has brought a deep impact on small businesses, particularly who were having small shops, vendors and those who do their businesses in small retail stores. 

But with the pandemic, they had to shut down their shops and stay home. 

Those who could take the benefit of digital marketing are able to generate some sales and they are able to do well with their marketing plans online. 

So, it appears as most crucial to find different ways, methods and marketing strategies to develop innovative ways to market products in spite of pandemic and there are unique ways to find and take research. 

We can conclude that the impact of digital marketing due to Corona pandemic has increased greatly expanding the scope of marketing.