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James runs a two-person electrical contracting business in a mid-sized city in the UK. He'd been in business for 11 years. Most of his work came from word of mouth and the occasional Google ad.
In February, he published one blog post: 'How Much Does a Consumer Unit Replacement Cost in [City]?'
By April, that post was ranking on page one of Google. By June, it had generated 23 direct quote requests — more than his Google Ads had produced in six months.
This is the story of how that happened. And how you can replicate it.
Why 'Cost' Posts Are the Most Powerful Local SEO Tool for Electricians
When someone searches 'how much does rewiring a house cost,' they are not browsing. They are preparing to spend money. They want a professional. They want to know if it's within their budget. They are ready to call.
And yet, almost no local electricians have written content targeting these searches.
The Exact Post That Worked — Breakdown
James's post wasn't complicated. Here's the structure that made it work:
1. The title matched what people actually search for
'How Much Does a Consumer Unit Replacement Cost in [City]?' — this is nearly word-for-word what homeowners type into Google. No clever wordplay. Just the answer to the exact question.
2. The first paragraph answered the question immediately
In the first 80 words, he gave a price range: 'A consumer unit replacement in [City] typically costs £300–£550 including parts and labour.' Google rewards posts that answer questions fast. Readers don't leave because their question is answered — they stay because they trust you.
3. The post covered everything the customer needed to know
What affects the price (number of circuits, board type, access)
How long it takesWhat to check in a quote
Why cheap isn't always safe with electrical work
What the legal requirements are
4. It ended with a simple, local CTA
'Based in [City]? Get a free no-obligation quote for your consumer unit replacement. Call or WhatsApp [number] — we usually respond within the hour.'
What Happened After Publishing
- Week 1–2: Google indexed the post. It appeared on page 3 for the target keyword.
- Week 3–4: Post moved to page 2. Two enquiries came in directly mentioning they found the post.
- Month 2: Post hit page 1, position 7. Quote requests accelerated.
- Month 3–4: Post stabilised at position 4–6. Now averages 8–10 click-throughs per week.
The 5 Blog Posts Every Electrician Should Publish This Year
- 'How Much Does [Service] Cost in [Your City]?' — one post per major service
- 'Is Your Home's Wiring Safe? Warning Signs to Watch For'
- 'EV Charger Installation: What You Need to Know Before Getting One'
- 'When Do You Actually Need an Electrical Safety Certificate?'
- 'How to Choose an Electrician: Red Flags and Green Flags'
The Time Problem — And the Solution
James didn't write his post himself. He spent 20 minutes on a call explaining what he wanted to cover, and a professional content writer did the rest.
That's done-for-you content. You provide the expertise and local knowledge. We write the SEO-optimized, publish-ready post — delivered in 5 days.
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