🚀 Need content that brings clients?
I help small businesses create authority-building content that converts.
👉 Explore Services
If you've ever searched for a content writer online, you've seen prices ranging from $5 an article to $500+ an article. It's confusing. And the wrong choice is expensive — not just in dollars, but in wasted time and missed opportunities.
This post breaks it down honestly: what different price points actually deliver, what to watch out for, and how to decide what's right for your business.
Why the Cheapest Option Is Usually the Most Expensive Mistake
Content mills and AI-spin services offer articles for $5–$20. On the surface, it sounds like a bargain. In practice, here's what you actually get:
- Generic content that could be about any business in any location
- No keyword research — the post targets nothing specific
- No local relevance — Google can't tell it's for YOUR city
- Thin content (300–500 words) that Google deprioritises
- Possible duplicate content penalties if the same article is sold to multiple buyers
You might publish 10 of these posts and rank for nothing. That's $50–$200 spent on content that actively wastes your time to upload and does nothing for your business.
The Price Breakdown: What You're Actually Paying For
Under $50 per post
- AI-generated or heavily templated content
- No keyword research or local SEO
- Generic structure, minimal value
- May trigger Google's 'helpful content' quality filters
- Best for: Nothing. Genuinely, skip this tier entirely.
$50–$100 per post
- Entry-level human writer or light AI with editing
- Basic keyword inclusion (they'll put your keyword in the title and once per paragraph)
- Generic structure — intro, a few subheadings, conclusion
- No local research or industry-specific nuance
Best for: Very low-stakes blogs where you just want 'something' published. Not recommended if you want Google rankings.
$100–$200 per post
- Experienced writer with SEO knowledge
- Proper keyword research included
- Local relevance built in (your city, your trade, your customers)
- Structured for both readers and search engines
- 800–1,200 words with proper headings, internal linking suggestions
Best for: Most small local service businesses. This is the sweet spot where SEO content starts generating real returns.
$200–$300+ per post
- Specialist writer with deep niche expertise
- Competitor gap analysis included
- Long-form content (1,500–2,500 words) targeting competitive keywords
- Schema markup recommendations, image alt text, meta description
- Suitable for high-competition niches (personal injury law, financial services, real estate)
Best for: Established businesses in competitive markets willing to invest for first-page rankings.
The ROI Question: How Do You Calculate If Content Is Worth It?
Here's a simple calculation for local service businesses:
At that volume, $150/post becomes one of the lowest cost-per-acquisition channels available to a local business.
What 'Done-For-You' Content Actually Means
When a content service says 'done-for-you,' here's what should be included at minimum:
- Keyword research (finding what your customers actually search for)
- Title optimisation (the post title should match search intent)
- Local targeting (your city, your services, your trade language)
- SEO structure (headings, meta description, internal link suggestions)
- CTA integration (every post should direct readers toward contacting you)
- Delivered ready to publish — not just a Word doc that needs 2 hours of formatting
What Makes Our Content Different
At Good Article Writing, we specialise in done-for-you SEO content for local service businesses — plumbers, roofers, electricians, pest control, HVAC, lawyers, and dentists.
We don't write generic articles. Every post is:
- Researched for your specific trade and city
- Targeted to keywords your customers actually search
- Written to sound like YOU — not a content factory
- Delivered within 5 business days, ready to publish
Our pricing is transparent: starting at $100 per post for local service businesses, $150+ for legal and financial niches.
💡 Want content like this for your business?
With 20+ years experience, I help brands grow with strategic content.
👉 Send Inquiry
⭐ Ready to turn your content into leads?
Let’s create a strategy tailored to your business goals.
👉 Start Your Project