Digital marketing has evolved significantly with the integration of artificial intelligence (AI), particularly Generative AI and Predictive AI.  To effectively leverage these technologies, digital marketers need to be well-versed in their capabilities and understand how to harness them for their marketing strategies.  Here's what digital marketers should know and how to utilize Generative AI and Predictive AI in their efforts. Generative AI in Digital Marketing Content Generation Generative AI can create high-quality content, including blog posts, product descriptions, and social media updates.  Marketers should know how to use these tools to automate content creation while maintaining a human touch. Personalization Generative AI can help tailor content and recommendations to individual users based on their preferences and behavior. Marketers should learn how to use this to improve user engagement and conversions. Chatbots and Customer Support Chatbots powered by Generative AI ca