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What is the purpose of conducting study on impact of digital marketing due to Corona pandemic?

Digital marketing is a complete package and works effectively for both small and big businesses. Digital marketing is most ideal for marketing, advertising and promotion online. There are many advantages and benefits with digital marketing, in fact many startups and existing businesses are opting for various strategies to choose online marketing and promotion. What is the meaning of digital marketing? According to Hubspot "Digital marketing encompasses all marketing efforts that use an electronic device or the Internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers." According to Investopedia "Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. ' According to Smart Insights "Achieving marketing objectives through applying digital technologies and media." There's a lot

Which companies gained through Mobile Marketing?

Mobile marketing is an attractive field now for every small and big business featuring online. You might have come across people who ask you - are you focusing on mobile marketing? That's because, in India has 346 million smartphone users and that's a big number to tap into marketing. This easily hand-held device is your major market goal so buyers can view your products and make a purchase. However, there is certain marketing strategies exclusive to mobile marketing and you are required to do in a certain manner that attracts and invites the attention of audience. The success of mobile app is major in India as young men and women prefer to work through app whether it is for Facebook, Pinterest, Instagram or Uber, they just download and work through app. Take a quick view of Pew Research Chart of Smart Phone users globally. Young generation in India is actively using smartphones for their education, communication, entertainment and shopping online. It has a great purpose and

What is Mobile Marketing? and Why Care?

Mobile Technology is splendidly designed. Imagine that a smartly hand-held device is able to take care of your multi-task requirements of communication, conversation, Internet browsing, online shopping and so much more. You will surely agree to the fact that if there's something that's been staggeringly successful in this technology era, it is definitely smartphone. From communication to entertainment and high usability, it is your smartphone that is part of your lifestyle now and it is also a device that is revenue generating device. As of 2020, there are 4.78 Billion smartphone users globally and that is nearly 61.28% of world's population owning a smartphone. It is also expected that by 2025, mobile device users would increase from 5.17 billion to 7.33 billion. Now you know how the concept of mobile-first has gained excellent recognition and significance. As the world of business emerges to a new level of Internet technology, there are many marketing strategies that

How to Understand your Buyer's Behavior?

What exactly is buying behavior? It is the study of behavior of individuals, group or organizations and how they interact with products, services and content online that makes an impact on their buying decisions. A view on consumer behavior The emphasis on marketing is always to ensure that they target their consumers and understanding their buying patterns. Every business thrives on customer purchases which is why it is important to understand your customer and study the pattern of his buying behavior. In this process, getting a whole view of your consumer becomes a bigger picture and it further takes effort on your part to define characteristics, importance, forms, factors, process and other details. Questions such as - - What are the needs? - What motivates buying decisions? - Necessities, requirements, wants, how consumer looks at it? - Many other factors are considered When you consider the factors of a buyer, you market your business in the interest or in identifying the prob

23 Areas Giving Scope for Best Results of on-page optimization as part of Search Engine Optimization to get Indexed

1. Title Tag Title tag is a small piece of HTML code located in the <head> element. It informs the users of both search and search engines what the topic is on your webpage while describing the content on the page. This is the most important on-page SEO factor. 2. Meta Tag Optimization Meta tag optimization is another important aspects of SEO and this is done with selected keywords for higher search engine ranking. This is also done at the html code which is to add keywords and you can add upto 30 to 40 unique words along with meta description and the content has to be accurate and keyword rich description of what the content is about briefly. 3. H1 H2 Tags The purpose of H1 and H2 heading tags is to enable reader-friendly content and this helps the reader to follow the flow of the article and understand it better. H1 Tag is for the Headline of the post and it is followed by text H2 Tag is for the subheading. H1 and H2 heading tags will be the main points of your webpage a

How to make Carrot and Flaxseed Facial Toner at Home? Simple Procedure for Do-it-yourself

Healthy skin is your favorite to look good and you are always working on it to improve and trying new trials and checking on new products. In this process, you would never mind trying DIY at home and you would love to make it on your own to ensure how it works for you. So far, how DIY kits have you made at home? Let it be tomato soup, potato wafers, French fries or DIY pizza or a home made facial. Yeah. Here let's also include home made facial toner. The trend of natural and kitchen ingredients for beauty and cosmetic purposes is gaining popularity and trending. Let's find out how you can make your own carrot facial toner Ingredients: - Carrot - A cup of water - 1 tsp aloe vera gel - 1 tsp Flaxseed gel - 3-4 drops of carrot seed essential oil One of those ingredients is carrots. Benefits of Carrots for skin: Anti-aging Solution: The abundantly present vitamin C in carrots helps in promoting collagen production. It also helps in smoothing out wrinkles. This carrot toner

Did you try beetroot + Guava + carrot + gooseberry (amla) juice? It has excellent health benefits. Try it next time

So, here's is beetroot. The red colored, root vegetable that some like it while some don't, medical experts recommend to add this perfect healthy vegetable to your diet at least once or more in a month. Easily and quickly grown beetroot is just simply easy to cook and prepare it any way - boil, steam, fry or make soup or chutney or add it to flour for fresh Indian fried puris, however you make it, it tastes good and adds plenty to your health. #1. Let's find out how beetroot juice helps? 1. Boil beetroot until soft and blend it to a smooth and fine juice adding little bit of milk, yoghurt or cream. 2. Add little bit of pepper or chaat masala to it 3. Serve chilled It tastes super good and it's so healthy in lowering your blood pressure. Improves muscle power and stamina and strengthens your heart Give perfect weight balance Good source of potassium Good source of minerals such as - Iron, magnesium, manganese, zinc, copper, selenium Good source of folate B-vitamin

How to Prepare Almonds to Carrot and Coriander Smoothie? Find the Recipe and nutrition values

Love smoothie? These are absolutely full of protein and very savory and delicious. Tried having a vegetable smoothie with combination of fruits? These are also very healthy. There is no hard and fast rule to make a mix of veggies and fruits for the preparation of smoothie. Blending fresh fruits, vegetables - these are quite ideal for morning breakfast or any time during the day. First, let's find out what is a smoothie and how it improves our health? By blending veggies and fruits or adding other flavors to a smooth consistency, has given a name as Smoothie and in the recent years, they became very popular replacing solid food to liquid diet. Being a favorite choice of many young men and women of all age groups apart from seniors, with the choice available, you can pick which flavor you wish to add each time you make a smoothie. These are increasingly popular and well known for healthy diet. Sometimes, all family members prefer a single flavor of smoothie or go according to tast

Do you use Rock salt and Pepper in your Cooking? Here's find out why it is good for you.

Rock Salt and Black Pepper in high protein diet Ever tried eating rock salt? It has different names in Indian regions. In Hindi they call it Sendha Namak. Mostly it appears as rocky in white and pink color. The pink color rock salt is also called as Himalayan Pink Salt and it is recommended to use it in daily cooking. Emerged as Ayurveda salt, there are three main varieties as stated above. 1. White Rock Salt 2. Pink or Red Sendha Namak or Himalayan Pink Salt 3. Black salt or kala namak is also a type of rock salt which contains sulfur content in addition to sodium chloride. According to Ayurveda, Black salt is the second best salt for consumption in food after white Sendha Namak and Pink Sendha Namak. However, it is stated that rock salt is lower in iodine levels, but since it has good amount of minerals, it makes perfect choice for adding to regular diet. The Healing Properties of Rock Salt There are quite many health benefits from the use of rock salt and some of these are: 1.

Six Content Producing Tips for your content marketing strategy in Lockdown Period

Lockdown has brought many challenges and it is quite a task to handle and manage both home and work at the same time. But fortunately many are able to cope with the multitasking and they are doing it well. It’s been six months since the lockdown started and time has been slipping by. As you begin to work on developing various marketing ideas, one of the best ways is to go with your local audience and their needs. First tap into the market and read some of the discussions and conversations happening online in your local communities. Take a topic of discussion and develop content around the same. Like for example - how to manage your business or what are the trending local business marketing ideas etc., These would help you to explore more such new ideas and give you a better view of managing your local business well. #1. Customer Interest-based topics Some of the topics that customers would be widely interested are - How to manage your time well Best strategies to promote your bus