Mobile marketing is an attractive field now for every small and big business featuring online. You might have come across people who ask you - are you focusing on mobile marketing?
That's because, in India has 346 million smartphone users and that's a big number to tap into marketing. This easily hand-held device is your major market goal so buyers can view your products and make a purchase.
However, there is certain marketing strategies exclusive to mobile marketing and you are required to do in a certain manner that attracts and invites the attention of audience.
The success of mobile app is major in India as young men and women prefer to work through app whether it is for Facebook, Pinterest, Instagram or Uber, they just download and work through app.
Take a quick view of Pew Research Chart of Smart Phone users globally.
Young generation in India is actively using smartphones for their education, communication, entertainment and shopping online. It has a great purpose and advantage for millennials in India. Especially working through apps has proved to be a big advantage in a way that, to book a cab, Ola and Uber are frequently used through app. Similarly, Swiggy, Zomato, Uber Eats, Panda Express, Byju's, Make My Trip, and many other apps. They are quickly downloaded to Android or Apple smartphone and put to use for ordering food online, attending online classes and much more.
Assessing the benefits delivered to young generation, companies in India have been working vastly on the development of Mobile marketing that invites the interest of many college going students, working men and women and baby boomers also take the benefit of mobile applications.
India continues to project a good growth of smartphone users in 2021 as well and it is estimated to reach over 760 million.
Worldwide forecast is expected to exceed 3.8 billion users in 2021.
India has great future for mobile marketing as working class and college students highly depend on smartphones for their daily requirement and perhaps this may be one electronic device that they cannot do without which is why both the smartphone companies and mobile marketing strategies will continue to be on the high trend.
However, marketing strategies with which they approach target audience requires heavy planning and analytical research to tap the market.
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