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How to Begin Your Social Media Marketing? (Essentials of digital marketing)


For your small business advertising, you need a reliable source to improve your social media presence. This is essential because audience spend a good time checking posts, content, video and news on Facebook, Twitter,  LinkedIn, YouTube, Instagram, Pinterest, Snapchat etc.,

To enable your audience to take a view of your products, this is the reliable source online.

Where would you begin?

First, find out where your small business presence is necessary. This means, it is likely to go where you can find your target audience.




Choose your preferred choice and selection of social media platform to create a business page and group.

Begin publishing posts, sharing content links and every business activity that you wish to engage with your audience.

On a regular basis audience begin to connect with your business. 

How many posts or creative designs and videos per day?






Why social media marketing is so important?

Of global population of 7.7 Billion, nearly 3.2 Billion (42%) is active on social media. (Source: Emarsys, 2019)




  • Facebook is leading in social media with 2.38 billion active users as of March, 2019 




What are content types for social media marketing?

This is a great question.  The availability of vast volume of content does not guarantee positive results. Audience consume content differently.

If some prefer to watch videos others prefer to get a quick view of infographics. 

There are also a segment of audience who rely on blog articles and long form content.







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