Showing posts from 2017

4 Tips to know about Article Marketing

Ready-made articles are so profitable.  As a matter of fact, your small business is need of regular promotion and you need tons of articles to advertise your products and services. Article marketing is very popular and stands at the top as a successful marketing strategy.

What is Article Marketing?

Article marketing is essentially about distribution of short articles at article directories and other online places to invite traffic to your website or blog. In fact, article marketing is the least expensive model of marketing for a business and it continues to be in trend.

Benefits of Article Marketing

Articles are permanently reside online and promisingly assure sales for a business.  Publishing more and more articles convey credibility of a business.

Generates traffic and leadsPromotes the products and services of a businessMinimum costs for publishing articleGenerates interest among audience Free sources to publish articleWide scope for advertising and marketing of business Reaches audi…

4 Key Areas for Writing Content

Content writing is one of the top most requirements online. Almost everyone who is either in business or have a career online, need content marketing. So, where exactly, the process of content writing begins.

Do you have a content plan before writing?

Having a content plan gives a route map for starting off easily.  There could be many angles of a topic to discuss, but writing unique aspects that inspires, encourages and meets the needs of reader, is the most compelling aspect of content. Lacking this, many websites and blogs poorly perform and finally writing is a mere waste of time.

So, what are the prominent and crucial areas of content plan?

- Target audience - age, gender

- Introduction

- Discussion

- Highlights

- Identification of needs

- Interesting, engaging content  from the point view of reader

- Assess why your content is most important for visitor and what he or she searches for in content

- Discussion of problems and solutions

- Offer concrete conclusions

- Ensure to chec…

4 Highlights of Content Marketing for Your Small Business

Content Marketing Ideas for your small business?

With growing innovation in small business, content marketing is a 'must-have'. Currently, do you have a content marketing strategy? or did you take a look at companies that do content marketing?

Addressing customer needs with content, you create a voice for your brand. With your content marketing, your customers get to know your products and services.

Ecommerce stats:

Nearly 81% of shoppers perform online research before buying online.30% of U.S ecommerce takes place on mobile  (Source: Hubspot)

What are the basic principles for content preparation?

Create content that is valuable, compelling and brings a positive impact and enables accurate decisions. Never promote your business for rapid sales growth, add first preference to the interests and needs of customer. Prepare content marketing in the line of customer-driven and this means - Give a thought to the following during content preparation process:

- Educates customer

- Helps…

10 Ground-Breaking Tips for you to Know who can use Content Marketing & How

Serena Williams - American Professional Tennis Player who ruled the World's Tennis court on 8 occasions became World No. 1. Her fans not only move with her swing of moods in the play, but they roar with joy when she takes most difficult ball coming from her opponent. She hits right always and doesn't miss anytime.  Notice her stunning effort to reach ball.(photograph). She is a wonder woman.

Her preparation is viral and so strong. 

So, also for a business to implement content marketing - planning is definite. 

Do you think like a publisher? Who should use content marketing? To grab the interest and grow returning customers to your website, you need to use content marketing. With wide expansion in business growth on Internet, there are nearly 4-5 types of businesses in operation. These are - Home-Business, home-based business, small business, SMEs, large enterprise business houses. 

8-ways to Learn Content writing for Business Presence Online - Part II of II

If you to get clicks, sa…

8-Ways to Learn Content Writing for Business Presence Online - Part II of II

You have read8-ways to learn content writing for business presence online - Part I of II
and now let's dig into the rest of the content writing areas for promoting business. 

Digital Marketing plan

Offline or online,  there are many opportunities to implement digital marketing.  The primary aim of your marketing strategy is to reach your audience and generate leads.  Video or content need to prepared with human-interest. So, you need a realistic plan that works successfully.  Planning reduces stress and controls the good management of business.

Choose short-term plan or long-term plan and develop digital marketing plan accordingly.  A digital marketing plan works for customer acquisition and retention using digital tools. They support business goals.

Apart from videos, white papers and ebooks are also part of digital marketing.

Social Media Marketing plan 

With every need for finding an opportunity to advertise products for the purpose of marketing, the new social media marketing ha…

8-Ways to Learn Content Writing for Business Presence Online - Part I of II

The term "content writing" became familiar with websites. As every website is in need of content writing for audience, describing each web page,career in web content writing has come into effect. As the content is centered on description of products and services, for the traffic to access services, the need for content writing has mounted to a peak level. Some of the top-level writing content writing needs online are -

Article writing

Article writing relates to the writing of a topic, subject or details of product.  While there are many types of articles, these are relevant to the discussion. Audience read articles online for knowledge and information. It could also relate to news article also. It's most crucial for an article to have introduction, sub-heads and conclusion.  While introduction can talk about what the article topic is about, sub-heads need to discuss one area of topic and explain the importance, significance, benefits and usability etc. An article deliver…

8-Effective Tips for you While Preparing Emotional Content

Despicable Me 2 - In the movie there are swing of actions, emotional dialogues, funny scenes and  a strong story line. There are emotions everywhere in the movie - anger, happiness, fight, celebration, friendly conversations that keep you connected to the movie and hold your interest.

So, it's all about subject and dialogues of a movie that contribute to the success of movie. Despicable Me 2 earned high-gross earning animated film of all time with 970.8 Million USD.

Emotional content talks widely on the screen as well in writing. Target audience need emotional content.

Any piece that you write and publish is read by visitors and if they like your content, sharing, liking, commenting and even saving the article for future reference. What are the basic elements of writing with emotion? Let's first discuss.

The content that does not generate any ROI (Return-on-Investment) calls for improvement and that's exactly in assessing to reach audience. Nearly 100 percent, content de…

An Overview of SEO & SEM Implementation for Your Small Business


Did you notice the daily traffic on the way to office? You feel you are getting late in due to many vehicles before you.  Did you know why you are held in traffic? You got it right, many car owners are already waiting ahead of you to make their way to office.  Frankly, there's no alternative to this. You got to wait until the way clears. Why am I talking about road traffic here? The reason is, you cannot drive business alone. You need to go with the others.  You need people to work for you. On the other side, did you see - traffic is waiting in their lines. Once the traffic light turns green, everyone moves.

It's the same principle for search engine marketing. You need to drive through the principles of digital marketing, applying various marketing techniques and strategies to make it work. There's only one way - for making it work. That is to apply content marketing strategy and choose a formula that works for your business.

So, why there are so many rigid procedur…