Email marketing is not only powerful, but also very reliable. Why? Because - if Americans check their phone 80 times a day, an average person checks their mail 15 times a day.
Did you ever think why you check your email so often?
Because, you want to get an update of your work, job, communication with family and friends etc.,
You do not wish to get delayed or stay late. Catching up with day job is what you want. Stay ahead and do your work in time.
So, email marketing is related to your email and what exactly is email marketing?
**************************************************************************
"Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing."
**************************************************
# 1. How email marketing works?
There are many views, guides, tutorials and proven methods of doing email marketing. Though these have been good with A/B Testing, did you know by taking up email marketing, you have a great responsibility to communicate with your audience.
So, you have a great time writing email marketing letters to your audience with a strategy that gives a flow and boost to your content.
Keep in mind that first you have to have a catchy headline for your letter and that's what experts say.
for example -
"Great News about what's going on in the world of ........"
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
"You're almost there to grab a huge discount of 60-70 percent of annual sale"
++++++++++++++++++++++++++++++++++++++++++
Benefits of having an audience-interest headline:
- Opening your email
- Audience read what you convey
- Take action (CTA)
- Come back, follow, like, share, comment and refer
- Get connected, engage, interact and be your customer
After finishing working on headline, the next course of writing goes into main feature of email letter. What would you write? What do you wanna say?
Things you should consider while working on content:
It's absolutely to the veto of audience. They have the final decision.
You can only work on quality content and entertain your audience to give them good guidance and accurate information.
# 2. How often should you send emails?
This is one of the most common questions that many business owners have. Practically thinking, place yourself in the view of audience and imagine how often you would like to read the mails coming from your client or customer.
Definitely not often. Am I right?
Well, it's the same thing with your audience.
They definitely do not prefer to send them mails repeatedly so that they do not even click to open your emails.
Did you know a healthy email opening rate is between 20-40 percent.
So, if you really want to enable the opening of your mails, do not write often..but communicate effectively by sending one or two mails in a month.
# 3. What would you write in your email for email marketing?
Remember your precious readers. Keep them as your reader personas. You know very well whether it is the first or the last sentence, holding the attention of your reader is prime most important aspect.
Choosing your topic of discussion, content that is really interesting with an easy flow will perform well.
Feed your readers to consume your content easily with no twists and turns in your ideation.
Ideas that are new and informative with engaging content is essential in your email marketing.
Avoid writing long paragraphs and long form content.
Be brief, concise and inspire the reader.
At the end of your email, invite and allow the reader to get a benefit of reading.
A free ebook, presentation, white paper, a discount coupon or any other gift that helps the reader to attain the benefit of reading your email.
# 4. Keep a calendar of email campaigns
Maintain a work sheet of your email content that spans over a month or more. Keep the stats of members who read your mail, opted the benefit and even clicked to your website.
These campaigns are a source to inform you about the performance of your business.
They enable you to work on new strategies and new email marketing campaigns.
# 5. Add subscribe and unsubscribe
There may be few members who wish to unsubscribe to your emails. Give them that chance.
Add unsubscribe and respect the decision of your members.
Conclusion
Where to choose email marketing templates? Well, there are many popular email marketing platforms and some of these are Mailchimp, Getresponse, Hubspot.
Create an account today and allow your subscribers to access your emails.
Send quality links and images.
You would be surprised about the results your email marketing generates.
Good Luck.
Free download - Email Marketing Checklist Infographic
I believe there are many more pleasurable opportunities ahead for individuals that looked at your site.
ReplyDeleteContent Writing Services in Mumbai
Content Writing Services in India
Hi,
ReplyDeleteNice article and ofcorse Useful Information. Thanks for sharing.
Please visit our Blog Digital Marketing Made Easy
For Easy and simple understanding of Digital Marketing Course,
In This Blog you will acquire the complete Digital Marketing strategies from Basic level to Advance which is in simple and consistent practice.
Thank you for sharing your thoughts and knowledge on this topic. This is really helpful and informative, as this gave me more insight to create more ideas and solutions for my plan. I would love to see more updates from you.
ReplyDeleteInternet Marketing
Content marketing is one of the most powerful elements whether it is used in videos or in simple text and images form. Cybexo content marketing experts apply strategies that really help businesses in sales. Our content marketing experts writers combining your guidance and search engine optimization practices.
ReplyDeleteWe Know Where your brand needs to be market. Online marketing services deals in many disciplines to reach your audience. Cybexo digital marketing agency have a team of digital marketing experts who deals in both marketing criteria (Local market, Global market).
ReplyDeleteFor the success of any business, a logical approach is a key solution. Logo branding is a part of brand creation. A brand actually needs an impressive website design and web development, a strong social appearance on all social media platforms to engage your audience, presentation design, product design, stationary design, content design,and logo design for branding
ReplyDeleteYou can know about the authenticity of the Entrepreneurs struggle in the story of “All about naming”.
ReplyDeleteYour first appearance can take you higher than others or take you to survival mode. Applying a proper way of Content marketing in your appearance may increase the chance of success.
Also visit our Best seo agency