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Top Five Tips to Know all About Email Marketing (Essentials of Digital Marketing)

Email marketing is not only powerful, but also very reliable. Why? Because - if Americans check their phone 80 times a day, an average person checks their mail 15 times a day.

Did you ever think why you check your email so often?

Because, you want to get an update of your work, job, communication with family and friends etc.,

You do not wish to get delayed or stay late. Catching up with day job is what you want. Stay ahead and do your work in time.

So, email marketing is related to your email and what exactly is email marketing?


"Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing."


# 1. How email marketing works?

There are many views, guides, tutorials and proven methods of doing email marketing. Though these have been good with A/B Testing, did you know by taking up email marketing, you have a great responsibility to communicate with your audience.

So, you have a great time writing email marketing letters to your audience with a strategy that gives a flow and boost to your content.

Keep in mind that first you have to have a catchy headline for your letter and that's what experts say.

for example -

"Great News about what's going on in the world of ........"


"You're almost there to grab a huge discount of 60-70 percent of annual sale"


Benefits of having an audience-interest headline:

  • Opening your email
  • Audience read what you convey
  • Take action (CTA)
  • Come back, follow, like, share, comment and refer
  • Get connected, engage, interact and be your customer

After finishing working on headline, the next course of writing goes into main feature of email letter. What would you write? What do you wanna say?

Things you should consider while working on content:

You are sending emails with due consent of your audience and you cannot enforce your ideas to forcefully make a sale.

It's absolutely to the veto of audience. They have the final decision.

You can only work on quality content and entertain your audience to give them good guidance and accurate information.

# 2. How often should you send emails?

This is one of the most common questions that many business owners have. Practically thinking, place yourself in the view of audience and imagine how often you would like to read the mails coming from your client or customer.

Definitely not often. Am I right?

Well, it's the same thing with your audience.

They definitely do not prefer to send them mails repeatedly so that they do not even click to open your emails.

Did you know a healthy email opening rate is between 20-40 percent.

So, if you really want to enable the opening of your mails, do not write often..but communicate effectively by sending one or two mails in a month.

# 3. What would you write in your email for email marketing?

Remember your precious readers. Keep them as your reader personas. You know very well whether it is the first or the last sentence, holding the attention of your reader is prime most important aspect.

Choosing your topic of discussion, content that is really interesting with an easy flow will perform well.

Feed your readers to consume your content easily with no twists and turns in your ideation.

Ideas that are new and informative with engaging content is essential in your email marketing.

Avoid writing long paragraphs and long form content.

Be brief, concise and inspire the reader.

At the end of your email, invite and allow the reader to get a benefit of reading.

A free ebook, presentation, white paper, a discount coupon or any other gift that helps the reader to attain the benefit of reading your email.

# 4. Keep a calendar of email campaigns

Maintain a work sheet of your email content that spans over a month or more. Keep the stats of members who read your mail, opted the benefit and even clicked to your website.

These campaigns are a source to inform you about the performance of your business.

They enable you to work on new strategies and new email marketing campaigns.

# 5. Add subscribe and unsubscribe

There may be few members who wish to unsubscribe to your emails. Give them that chance.

Add unsubscribe and respect the decision of your members.


Where to choose email marketing templates? Well, there are many popular email marketing platforms and some of these are Mailchimp, Getresponse,  Hubspot.

Create an account today and allow your subscribers to access your emails.

Send quality links and images.

You would be surprised about the results your email marketing generates.

Good Luck.

Free download - Email Marketing Checklist Infographic


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