Do you own a small business? You need to market and sell your products. Living in the technology and Internet era, you come across several mediums and methods to market your business.
Among several methods of advertising - you find that Google advertising is the best. Because it allows you to reach your customers both locally and globally.
Did you know 43% of U.S. workforce will be freelancers by 2020?
Freelance writing offers great opportunities, yet it is quite a tough task to become one. Because there are many areas of learning.
Let's see how you can hire a freelance writer for your business?
Small business has one or more specific products. They have either too narrowed target audience or adequate wide audience.
Writing for specific audience with a purpose is essential.
This means a particular content has certain goals. Content type can be a blog post, SEO keyword article or an infographic.
To hire a freelance writer, expertise and capable writing skills are verified.
You can either check expertise in small business niche or a writer who has potential skills to create content for specific audience.
Long-form or short, content is required to be written in an interesting manner, to enable the readers to follow and understand the products of a business and also attain indepth knowledge about a specific topic.
Niche-based articles require heavy word count or volume of articles already written and published.
Publish more than 500 articles in a specific niche to gain a complete hold over writing quality articles.
This signifies that a writer has expertise knowledge in the niche.
Sometimes you find across writers who quote their expertise as - blog writing, proposals, SEO articles and some other.
Blog Post & Article writing: How to do content planning for writing best quality content
This is generic and does not maximize the nature of writing skills required for a specific topic.
Whereas, as a small business seller, you need a writer who possess vast knowledge in your product.
Therefore, this may take time in searching for a writer who can enable the achievement of your business goals.
If you consider the need for SEO, the requirement for website traffic and lead generation goes on and on and you know important SEO writing is for your content marketing needs.
SEO guide for beginners
Although many freelance writers quote their efficiency in developing SEO articles, the results are not very optimistic.
Why does this happen?
There are few aspects in writing SEO content:
- Organize SEO keywords within the content to deliver meaning and purpose for readers
- Avoid spam-filled content
- Allocate dedicated time
- Keep a list of goals for SEO articles in order to work on purpose-driven content
Top six SEO writing tips for helping your target audience to find your website
Niche based articles are not only relevant, but remain focused on the topic and keyword.
Therefore, it is quite necessary that you choose a freelance writer who is both good at the technicalities of writing and the niche.
Check and verify the sample works.
Freelance writers not only need an extra mile in online presence, but also a consistent writing and publishing timeline.
Working for clients does also bring a responsibility to promote and market services for ensuring a consistent online presence and promotion of writing services.
Freelance writing Tip:
4 Key Areas for Writing Content
11 Elegantly Efficient Working Ideas for Everyday Entrepreneurial Freelance Writing Business
8 Effective Tips for you while preparing emotional content
Freelance writers are proving to be a valuable source for small business. Because, it brings many advantages and benefits of easy access online and wide pool of talent and 24/7 availability.
Conclusion
Small business requirements for content marketing are not only quite challenging, but they also require a lot of planning in content marketing strategy and writing with purpose and goal.
The more you plan, the better are the results.
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