Skip to main content

Effectively understanding content marketing in 2019

 via GIPHY

To talk about advertising and marketing of your small business, you need to develop
a content marketing strategy. To first understand how content marketing works -
it is important to know how to collect data and information about your business and from other
sources to enable for developing a specific process to organize data.
The information that you need to acquire:
  • Identify your business as B2B (Business-to-Business) or (Business-to-Customer) B2C
  • The main features of your products
  • The advantages and usability
  • Why your product is the best for your customers
  • The SEO keywords campaign
  • The SEO keyword selection
For example you own a greeting card business. How would you perform online marketing?

Find Buyer Persona here:

First you need a content strategy that comes first before the content marketing.
What is content strategy?
Content strategy is about creating a plan to set goals and tasks that these are assigned to
specific team members to work on acquiring data and information so that the plan may be
Apart from having a detailed checklist you also need a content strategy template that
keeps a track of members who are assigned with various roles and responsibilities to execute tasks.
The two templates give you a lengthy planning for preparing content for marketing your greeting cards.
In this process, you come up with questions like - who are my audience?
What are the upcoming celebration seasons and festivals? And who are my prospects etc.,
Apart from content strategy planning, you also need a Buyer Persona. What is a Buyer Persona?
A buyer persona is a semi-fictional representation of your ideal customer based on
market research and real data about your existing customers.
When creating your buyer persona(s), consider including customer demographics,
behavior patterns, motivations, and goals. The more detailed you are, the better.
(Credit: HubSpot)
A buyer persona clearly lays some of the imprinted facts like - who can be your
near-customer who is in need of your products and much interested in buying.
Analyzing+ a detailed persona gives you more clarity and understanding to market to
the right audience.
Once your content strategy plan is ready, the next part comes as content marketing strategy.
Why? Because, the content strategy makes you understand how to go about your business
marketing strategy and the required input and layout of work.
As the data and information is collected, the next phase of marketing is to design
content marketing strategy.
What is a content marketing strategy?
This will tell you why and what type of marketing is required. Some of the goals include to
generate leads, sales, turnover, increase customer base and perform brand management.
Whatever may be the predetermined objectives of a business, it is required to have a clear
set of planning for undertaking content marketing.
This strategy also talks about content type, channels, medium of marketing, budget,
responsibilities of teams and time-frame for completing each task.
With all of the ground work done, you are ready to set off for marketing your greeting card business.
To simply state, the following presentation would help you to give you a quick start:

 For earning profits and grow your customers, you are choosing the most popular Internet marketing and that is the fastest mode to achieve results. 
The only requisite is to ensure that you execute each plan systematically with good quality content and that is entirely in the interest of audience. Here exactly, buyer persona comes into play to guide you in the content preparation.
Many say that it may take time to produce optimized results to generate leads. But with social media as a primary source to find your right customers, your business very less idle time.
With systematic approach and methodology, both content strategy and content marketing flow in a cycle, content plan is executed for fast-paced results.
Effective implementation of content marketing that reaches the audience enabling
to meet their needs achieves success for a business. It is also important that
content planning requires excessive amount of critical analysis to understand the
likes, dislikes, interests, needs and problems of customers.

Send in your queries regarding content problems. Click here
Connect with Facebook page : @alphacontent


  1. It's true, blogs, online magazines, and travel websites are an imperative source of data and amusement for millions of perusers around the world. Numerous company are utilizing article composing as a way to form new, locks in substance and to draw in and hold customers. Writing can be a really good source of income, for example, there are many web-sites, like that post daily jobs for a writers. You can became a writer yourself if you accomplish an English test on their web-site.

    1. Yes. True. Thanks for sharing your valuable knowledge. I have made a note.

  2. OW, such a nice content I have learned more knowledge about Digital Marketing. I'm also searching for the Best Digital Marketing Company in Chennai for my business website.

    1. Thanks for stopping here. Glad content is helping you. Check in here for more useful content.

  3. Nice article Looking for the Best digital marketing company in chennai? The digital marketing company in chennai providing a best digital marketing service in chennai.

  4. Super such a nice blog I have well learned more information about the Digital Marketing .I’m also searching for the Best Digital Marketing in Chennai for my online business

  5. Super such a nice blog I have well learned more information about the Digital Marketing .I’m also searching for the Best Digital Marketing in Chennai for my online business

  6. Bài viết xuất sắc. Mình cũng muốn thiệu về một thương hiệu dịch thuật uy tín mà bạn sẽ cần tới: Công ty CP dịch thuật miền trung - MIDtrans địa chỉ 02 Hoàng Diệu, TP Đồng Hới, tỉnh Quảng Bìnhcó Giấy phép kinh doanh số 3101023866 cấp ngày 9/12/2016 là đơn vị chuyên cung cấp dịch vụ dịch thuật, phiên dịch dành các cá nhân. Hệ thống thương hiệu và các Công ty dịch thuật con trực thuộc công ty dịch thuật sài gòn 247 ở tại TP Hồ Chí Minh; địa chỉ 47 Điện Biên Phủ, Phường Đakao, Quận 1 TP HCM, dịch thuật an giang : địa chỉ 101 Trần Hưng Đạo, TP An Giang là nhà cung ứng dịch vụ dịch thuật uy tín hàng đầu tại An Giang Vietnam translation services : dịch vụ dịch thuật cho người nước ngoài có nhu cầu, giao diện tiếng Anh dễ sử dụng; dịch thuật công chứng quận 1 (nhất) : nhà cung ứng dịch vụ dịch vụ dịch thuật phiên dịch hàng đầu tại Quận 1, TP HCM; dịch thuật, phiên dịch Đà Nẵng : Địa chỉ 54 Đinh Tiên Hoàng, Quận Hải Châu, TP Đà Nẵng chuyên cung cấp dịch vụ dịch thuật công chứng, dịch thuật chuyên ngành tại Đà Nẵng. Chúng tôi chuyên cung cấp các dịch vụ biên dịch và phiên dịch, dịch thuật công chứng chất lượng cao hơn 50 ngôn ngữ khác nhau như tiếng Anh, Nhật, Hàn, Trung, Pháp, Đức, Nga, Tây Ban Nha, Bồ Đào Nha, Ý, Ba Lan, Phần Lan, Thái Lan, Hà Lan, Rumani, Lào, Campuchia, Philippin, Indonesia, La Tinh, Thụy Điển, Malaysia, Thổ Nhĩ Kỳ..vv... Dịch thuật MIDtrans tự hào với đội ngũ lãnh đạo với niềm đam mê, khát khao vươn tầm cao trong lĩnh vực dịch thuật, đội ngũ nhân sự cống hiến và luôn sẵn sàng cháy hết mình. Chúng tôi phục vụ từ sự tậm tâm và cố gắng từ trái tim những người dịch giả.Tự hào là công ty cung cấp dịch thuật chuyên ngành hàng đầu với các đối tác lớn tại Việt nam trong các chuyên ngành hẹp như: y dược (bao gồm bệnh lý), xây dựng (kiến trúc), hóa chất, thủy nhiệt điện, ngân hàng, tài chính, kế toán. Các dự án đã triển khai của Công ty dịch thuật chuyên nghiệp MIDtrans đều được Khách hàng đánh giá cao và đạt được sự tín nhiệm về chất lượng biên phiên dịch đặc biệt đối với dịch hồ sơ thầu , dịch thuật tài liệu tài chính ngân hàng, dịch thuật tài liệu y khoa đa ngữ chuyên sâu. Đó là kết quả của một hệ thống quản lý chất lượng dịch thuật chuyên nghiệp, những tâm huyết và kinh nghiệm biên phiên dịch nhiều năm của đội ngũ dịch giả của chúng tôi. Hotline: 0947688883. email: . Các bạn ghé thăm site ủng hộ nhé. Cám ơn nhiều

  7. I enjoyed reading your article. Please make more interesting topics like this on.
    I'll come back for more :)

    From Japs a researcher from Always Open Commerce

  8. Thanks for sharing these content marketing tips!
    That was a very informative read

    1. Thank you for your valuable feedback. Will continue publishing more content marketing tips. Best,


Post a Comment

Popular posts from this blog

How online articles help you?

Online is a huge source of info and there are plenty of good articles that give you excellent guideline on various subjects. It may be about health, employment advice, career choice, product selection, fashion, style or any other subject, you can visit article publishing web sites and search with the keyword.
While this is an excellent advantage for moms at home to give good care to children and also to know more about home remedies, moms can also start home based businesses with a minimum budget and there is plenty of guideline through online.
There are excellent articles to read and you can follow the steps and receive good results. For instance if you are looking for a hair fall remedy, you can find good tips on how to protect your hair from hair fall and give good nourishment through online articles.
There is a huge requirement for online readers to know about health, fitness, weight management, employment tips and much more and online articles are the best guideline to provide h…

28 SEO Tools That Boost Your Website or Blog Traffic

Search Engine Optimization (SEO) has much for your website or blog. From the selection of keywords to the checking of keyword performance, you have a keen job to follow until you notice the uptrend of traffic.

The benefits of selecting best keywords that work for your business are - it helps search engines to help online search queries to display your website in search results.  Competition in business is quite a common trend and for the purpose of SEO marketing, you need plenty of keyword ideas. In this process SEO keyword tools are of great help in evaluating your keyword selection. Some of these useful tools are:

# 1. Google keyword planner

# 2. Wordstream

# 3. Moz's keyword research tool

# 4. SEO monitor

# 5. SEO Book

# 6. SERPS

# 7. SEO Review Tools

# 8. Word Tracker

# 9. KW Finder

# 10. Cognitive SEO

# 11. SEM rush

As y

Five New Digital Marketing Areas to Build Your Profits in Business

Delving deeper into digital marketing is in the right hour is just as equally important as having your daily coffee.

I say this because, just as we start fresh with a cup of morning coffee, digital marketing for your product is essentially a good beginning to find your audience.

So, where exactly do you start your digital marketing? Is it with web content or press release?

However, you start, it depends on your goals. What are your primary and secondary goal?

Depending on these, you should start documenting your strategy plan with research.

Research is all about, checking competitors local and global depending on the type of business you have, target audience, buyer personas, customer journey, user journey and the benefits your product is delivering.

Mistakes in the preparation of content can negatively affect your business apart from not producing any results.
Marketer mistakes as discussed in torque mag article that says, duplicate or excessive use of keywords,  short form of  content, lac…