Facebook retargeting is a powerful tool for small businesses looking to reach potential customers who have already interacted with their brand but haven’t yet converted. With over 2.9 billion monthly active users on Facebook, retargeting allows businesses to strategically re-engage users who have visited their website, clicked on an ad, or engaged with social media posts. This guide will take you through the essential steps of setting up and optimizing Facebook retargeting campaigns, helping you increase conversions and grow your small business. The ultimate guide to Facebook and Instagram advertising for small businesses  What is Facebook Retargeting? Facebook retargeting is a type of online advertising that allows you to show ads to users who have previously visited your website or engaged with your content on Facebook. These users are already familiar with your brand, making them more likely to take action, whether it’s making a purchase, signing up for a newsletter, or visiting you