Digital Marketing for B2C Business Owning a B2C business (Business to Customer) is a unique opportunity to market and sell your products to your target audience.  With thousands of B2C business owners marketing online, digital marketing has taken a new wave attracting marketers to promote goods and services easily. But how to prevent the failure of a digital marketing strategy and make it successful? Let's take a view of what consists of digital marketing. Prior to the digital marketing, I consider writing a marketing proposal that details all about your B2C business - commencement of business, products, audience, sales made, profits earned, marketing strategies initiated and the success rate. 1. Write a Marketing Proposal Writing a marketing proposal gives a clear perspective of where your B2C has its competitive position and steps required to work on improvement. Here is a snapshot of writing a marketing proposal: After ver