Freelance or finding a job in Social media field - both are prospective fields. First, gaining an expertise in the subject area is essential. While there are multiple online courses available to pursue and acquire certification in each social media channel, gives you a thorough working knowledge. Each platform is offering uniquely designed certified courses that explore a wide expertise that further keeps you ahead in managing various tasks. 1. Why Businesses Rely Heavily on Social Media? This is a modern communication method  and the landscape of social media is wide. Certainly,  the model in which the content marketing and communication are integrated brings in a new wave to understand and reach your audience. Engaging conversations,  managing online reputation,  building social network and lead generation is achievable when  a specific strategy is followed. 2. Social Media Stats: It is estimated that more than 3Billion users will be active on Social media by

Digital Marketing for B2C Business Owning a B2C business (Business to Customer) is a unique opportunity to market and sell your products to your target audience.  With thousands of B2C business owners marketing online, digital marketing has taken a new wave attracting marketers to promote goods and services easily. But how to prevent the failure of a digital marketing strategy and make it successful? Let's take a view of what consists of digital marketing. Prior to the digital marketing, I consider writing a marketing proposal that details all about your B2C business - commencement of business, products, audience, sales made, profits earned, marketing strategies initiated and the success rate. 1. Write a Marketing Proposal Writing a marketing proposal gives a clear perspective of where your B2C has its competitive position and steps required to work on improvement. Here is a snapshot of writing a marketing proposal: After ver

Losing a customer is not in the interest of a business. You want your customer to be satisfied. They say - "A satisfied customer is equal to 10 unsatisfied customers." But how to deliver more than 100% customer satisfaction? What is the secret sauce or sweet spot of customer satisfaction? The simple answer to this big question is : Customer is satisfied when you solve and meet the needs and requirements. When your product is able to provide good services to customers, you meet their demands.  Ensure to maintain the needs of your target audience. This is the best strategy to earn the trust and confidence of your customers.  1. What to do to ensure customer satisfaction? Customers are your assets. You have plenty of opportunity to meet and satisfy their shopping needs. The only requisite is to provide quality product.  Lay special emphasis and focus on maintaining the quality. 2. The difference between UX (User Experie