How to plan and document your marketing strategy as a startup when your customers are price conscious?

Generally speaking you come across many comments of your customers whenever they see your products.

Right?

Why do you think customers do that?

It's because customers have a regular practice to leave reviews, feedback, comment,  likes, dislikes and much more.

It is customer behavior and customer psychology. 

Especially with access to mobile device, product ads have become much more accessible. 

Let's first check what are the factors that a customer considers when viewing a product.

- Appearance 

- Appeal

- Built

- Shape, style and frame

- Functioning

- Advantages

- Disadvantages 

- Pricing

- Long term or short term usability 

- Thinking over to buy or not to buy

Though the purchasing power parity is great in India, sometimes you will notice that some of them are price conscious.

This means - Value for money is what they look for.

Or it could be that they would like to save more and spend less.

In this process how a startup can plan its marketing strategy?

Some of the tips are:

- Offer a limited period free offer

- Give away free small samples

- Release a promotional video

- Conduct a live video on Facebook

- Develop a pricing plan

- Share the reviews of satisfied customers

- Feedback of those customers what they think about  pricing

- Long term savings benefits

- Explain about the Investment that is value driven

- Such other innovative marketing ideas.

Conclusion 

There are many successful startup companies that have marketed its products successfully over a period of time and built its clientbase.

Just the fact of the matter is to have an approach that really works.