What are the SME institutes that offer Marketing as a Learning Area

 

Are you an SME preneur? Then this article is definitely for you to read.

Definition of SME

Small and medium-sized enterprises (SMEs) are independent firms which are non-subsidiary, who employ fewer number of employees. The most frequent upper limit of SME employees is 250 and some countries limit at 200 while U.S. limits SMEs to include firms with fewer than 500 employees.

Smaller firms are fewer than 50 employees, while micro enterprises have 10 or 5 workers.

SME is an abbreviation for Small-to-mid-size enterprise (SME) having a small proportion of assets, revenues and few employees. 

The criteria of SME may vary from country to country and between industries.

However, there's excellent scope for SMEs to commence various businesses and establish as successful enterprises.

For example SMEs in the U.S. are maintained by SBA - The Small Business Administration and they determine the limits for a business to be eligible for government contracts and funds. 

Depending on the size of each industry, revenue and employee limits are set.

Countries like China, Canada and India have different standards, government bodies and public bodies to initiate SMEs to establish industries, businesses and small units.

The capital, land to set up, employees, unit plan and marketing are all undertaken by the entrepreneurs.

They have to come up with unique, innovative and useful business ideas to start their own enterprises and make them successfully running.

There're also plenty of investment benefits and repayment of capital benefits for entrepreneurs who venture into their own business.

As an entrepreneur when you launch your own business, there are many aspects to manage and these include - employees, product management, human resources, payroll, production, raw material and inventory, land and building, fixed assets, finance management and much more.

You need a thorough understanding of entrepreneurial and business management for which there are online courses and institutes that offer you plenty of training and certification to be able to manage well.

There's a great responsibility to manage SME until a cycle of regular work is maintained and it may take time until it is achieved.

Marketing comes as a top most requisite area for SME owners. Unless they understand about marketing plans, proposals, strategies, implementation and tracking of results, they will not be able to excel.

Therefore, marketing is essential and requires an in-depth  learning.

The following are some of the institutes that include marketing as one of the learning areas:

School of Management and Entrepreneurship

https://sme.snu.edu.in/

SMEBi Insitute

Conclusion

If performed well, SME can be your mainstream of income and on a regular basis, you can offer employment and run the unit in a profitable mode of operation.

However, due to lack of experience and insufficient knowledge, few SMEs are put for closure and they are no longer able to continue their business.

To prevent and avoid this kind of abrupt closure, learning all about SMEs, its operations including marketing is definitely of great benefit.