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Small Business Trends in 2018: What to Know?

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It is just the point of decision to start your own business and the dedication you attach to it. Soon it will be in its good heights as there is excellent scope to make a living with Internet.

Article writing is currently leading as an opportunity to earn from home. This is an ideal part-time job for housewives, students and professionals. As a beginner, you may not know where to start. Internet has a lot of information on how-to write quality articles that audience read. As compared to any other writing jobs, article writing has no hard-and-fast rules. It is just that you need a lot a practice in writing good English that inspires readers.

Many article writers feel that they spend a lot of time in writing, and even then they are not hired. But the fact is, you need to reach to that level where clients wait for your work and they search for you.  In order to reach to that stage, apart from practicing writing, you need specialized knowledge like customer interests, ability to attend to problems, solving problems and articles that deliver a lot of information to audience.

So, how to write such type of quality articles that audience read? Let us go by the topics. I will be providing a lot of tips in this blog post for each topic that will be a lot of help for you to write good articles that sell your work.

Freelance writing

 Freelance article writing is a wonderful opportunity to own a career in content industry. With Internet at home and with good writing skills, you can own your office at home. Advertise, market and sell your writing services. Earn a six-figure income. But this process takes time and you need to have patience.

After you gain good recognition and reputation, it is time for clients to come back to you for your work. The more clients you have, the more you are busy with work and it also reflects on your earnings. As you build good client relations and keep their promises, you can take one-step ahead and seek referrals. Here is how -  Seeking Referrals from clients - Don't be shy

When you have decided to be a successful article writer - stick to the following:

Publish Regularly

- Advertise your services. Example, brochures, flyers, videos, social media posts, blog posts

- Offer best prices to customers

- Deliver quality content 

- Prioritize the interests/needs of audience

- Prepare the content interestingly

- Develop solutions for audiences

 Why Rejections occur

When clients hire you depending on your writing skills and experience, they expect you to deliver good quality that has organized information, interesting content and it helps client to achieve their objectives in publishing content for their business requirements.

Therefore, follow the instructions, write simple and easily flowing words that is quite engaging and delivers good results.

Rejections occur when client is not able to understand your content or if you have not delivered good quality. When you plan to write for clients, prepare a checklist in the following method:

- Understand about the subject
- Prepare sub-heads
- Follow introduction, main body and conclusion
- Arrange keywords naturally and maintain keyword density
- Create a logical flow in paragraphs
- Discuss only one angle of a topic in a paragraph

 Small Business 

Your small business is your rotation of daily sales, customers and profits. In fact for many small business owners it is a 24/7 work.  To be successful in small business, it is essential to communicate online about your products, business advertising online, marketing and there is so much of work-to-do everyday to grow your business. 

Since your finances, investments and sales matter most for successful running of your business, it is essential to choose cost-cutting advertising channels such as, YouTube, Facebook and Google+ that promote your business for free. 

For Internet marketing, content comes as most brilliant idea to reach your audience in first place. Work on flyers, brochures, facebook post and Google+ posts to deliver information to your audience.

For small business, content writing should be very specific and must have the following:

- Very specific angle for discussion in a blog post / article
- Clarity and honest presentation of views 
- Explain in detail 
- Discuss the benefits and highlight them in Why, How, What, Where, When
- Ensure quality of service
- Deliver satisfaction of services
- Discuss about the significance and how the service benefits the audience
 - Be very specific in outlining your article
- Give a good title
- Write sub-heads in tune to the content of paragraph


Work-at-home is a wonderful opportunity for many housewives, students and professionals to earn at home. Whether freelance writing or gift basket, candle making, ice cream cone making or tailoring, you can certainly earn income. With plenty of time at your end, you need good time management and schedules to work on daily-tasks.

Or as a professional skilled servicemen, you can launch your own services as an certified electrician, license men, Home Appliances Repair service, Air Conditioner Repair, construction worker, wood furniture worker, or any other, with the expertise you have with your education / certified course.

When you publish content on the topic of work-at-home, follow the aspects stated below:

- Write about the new ideas just newly launched
- How work-at-home saves time
- The potential scope for advertising and marketing on Internet for free in various channels
- The concept of start-your-own business to work at home
- Choose and discuss only one angle of topic in one article
- Use good keywords and maintain keyword density
- Profitability
- Capital required and where to find investment
- How-to work at home
- Tips to save time and work for more hours to earn grand income
- The dos and don'ts
- The measure of care required
- Write the content with a lot of interest to inspire audience


When you are running a home-based-business and there is an excellent rise in launching new business ideas, that include, wedding plans, photo album maker, digital printing, catering, food delivery service, courier service, flower bouquet service, boutique business, home salon, or any other, you need content to advertise and invite customers.

For advertising online, you need content that delivers the following:

- The list of services you are offering
- Why your service is ideal to choose
- Professional skill
- Experience
- Reviews of customers
-Maintain a regular communication with audiences via social media
- Write in small paragraphs in blog post / article
- Maintain 300 word count  for promotional and 400 word count for non-promotional writing
- Write and publish interesting content

Customer Management

When you are writing about customer management, you need plenty of data that includes statistics, business volume, and how a business can achieve its track with customer management. To write about this topic, you need specialized research and a good understanding about audience both online and offline.

When you are writing articles about the topic customer management, ensure that your title / topic is in the interest of customer that helps and delivers valuable information.

Below are some of the tips to write articles:

- Give focus on problem of customer and solve through content
- Explain why, how, when and detail the subject
- State more details on what-to-do and tips on DIY
- Deliver complete satisfaction to the customer through your article
- State reliable information
- Hold and retain the interest of customer
- Write a non-promotional article


Article writing is successful when you are writing as non-promotional. As long as your aim is to invite traffic and customers, the success rate may be minimized. Ensure to write quality information that retains the traffic and you will gradually invite customers that seek your services.

The habit of reading articles online expands knowledge and equips one to be fully well-versed in knowing and understanding to apply it. The best known secret of Internet is to have access to free and completely reliable source of information. In order to stay informed, you need article reading ideas.

There are many advantages with online articles and you can actually Google your query to read an article and this could be with one keyword or two keywords or may be a full sentence.

You will receive ten pages to visit in the first search results page. You can read as many pages as you want to find the information that you are looking for and this a constant job task for many housewives, working parents, teenagers and retired parents.

Online articles are a wealth  of information and users will continue to gain the benefits. But with so many topics available, how do you choose your interests to read daily or would you like to go random. Having article reading ideas will help you to have a sophisticated information that you will be able to use it daily.

There are more than 92000 articles being published everyday and it is time for you to choose your favorite topics to receive the latest updates via articles.

1. Go by your profession

There is so much happening online and it is considered to be the biggest source to enhance your career, job, profession and life style. Subscribe to the websites where your professional growth is more rewarding and receive the articles to your mail-id.

2. Grow your Hobbies

There are many successful business owners who turned their hobbies into full time businesses. If you find your favorite website that has articles relevant to your hobby, bookmark the website and read latest articles daily.

3. Articles that improve your life style

Fashion, beauty, health and news websites publish most interesting developments happening around and this could be your interest. For example a popular fashion brand, launch of new cosmetics or any new event happening could enlighten you and you will be very happy to learn about the launch.

4. Articles on money and savings

Since men and women are doing their jobs, saving and spending matter most and especially to buy a home or a car, banks will have to see your credit profile to issue loan. Therefore by visiting useful and informative websites you will be able to learn about saving, spending and earning.

5.Investment and Earnings

From forex to mutual funds, there are many professional websites that are running services to increase the investment profitability of customers. By reading articles, you will surely understand the value of free information and will try to draw the profit.

6. Government and News

There is always new news being published. This is very important for knowing about the events occurring in the city, nation and at international market. It becomes very easy to follow up. There are actually many news websites, but you need to choose which one finds your content.

7. Baby care and child care

As young mother, you will definitely search for more valuable and rich articles that can help your baby to be healthy. You can visit websites of your choice and subscribe the articles relevant to your interest.

8. Growth in job

As a job holder, it is quite apparent that you will seek opportunities that get you promoted and to enjoy good results, you will have to read more always. Subscribe to the online courses and read articles in your line of job regularly.

9. Career selection and hard work

If you are a student, choose few career websites and read about the emerging or profitable job opportunities and better career educational programs to help you with good job. But reading online is quite essential as you cannot afford to miss the opportunity.

10. Parenting and Child care

Parenting is very big subject and there are many laws to follow in respective countries. So you must have a one or more of your favorite websites that will guide you through the process of parenting. Child care is also a very important subject and your regular reading can help you to learn and apply it for good results.

11. God, faith and works

Faith is essential to follow God's commandments. Reading scriptures everyday and also reading online faith-based articles will surely uplift your faith and keep you on the good path.

12. School and education

There has never been more emphasis on education and K-12 is already supporting students to learn from online. Reading latest articles on education system, its improvement and changes required, will enable you to keep up with the changes and help children to learn about it.

13.Growth in career

Promotions, tools, resources and how-to-go about it are many challenges. Sometimes, employees find it very hard to get promoted to the next level. But by subscribing to the magazines, websites and latest updates, you will surely be at greater benefit to have a successful career.

14. Online shopping and products

Online shopping has risen to a success model greatly and you will definitely feel happy to receive products to your door step and e-commerce is definitely spearheading on a fast pace and will continue to be one of the favorite things of many online shoppers. Subscribe to the websites to receive emails about discounts, offers, free gifts and read their new product launch regularly.

15. Family and friendship Relations

Family and community relationships have always been in trend and by reading more about relation management, you will be able to learn and feel good about knowing it. Therefore reading online articles on family and relations should be a regular job.


You can have as many article reading ideas as you plan, whereas reading daily will build your knowledge and information.

Top Article Reading Websites

6. Wikihow

7. Ehow

 Content and article writing have emerged online as a very powerful tool. There are hundreds and thousands of article writers who keep their busy schedule either publishing online or working for a client.

The art of efficient article writing takes a lot of practice and if you know your audience, you are working very hard to collect the data and create an excellent article.

How many articles or blog posts bring you an expert writing experience and this is the most common question. True that more writing abilities build your income and establish you as a successful writer online.

The three most important techniques for winning writing contracts is to:

1. Keep your rates moderate.

2. Publish expert articles

3. Share sample works

Online writing experience is like horse riding. Every time, you ride a horse, you need to get familiarity with your horse to race well.  The more you know about your horse, the better is your race and success.

The following are the tools to keep yourself busy to develop expert articles.

- Have instant article writing ideas
- Write fast and check article thoroughly before publishing
- Have more presence by publishing guests posts
- Publish daily
- Examine your niche and write more
- Attend jobs that authorize you to produce good results
- Never stop reading, writing and learning


A writer cannot gain all fields. This gives a better scope to choose your field and start knowing more about it, until you feel confident and start winning contracts.

Writers who are still struggling to win income online have plenty of scope to take more practice and convince your clients about your skills and content that produces traffic, sales and income.

 Google adwords and SEO keywords contribute highly to the success of your business. Google Search Engine loves high quality content with organized keywords. So what are keywords and how they should be chosen for more clicks is discussed in this blog post.

I just typed "small business ideas" in Google search engine bar and I got the following results:

 It clearly states that keywords from two words / three words / a sentence delivers results with that keyword in tone.

Therefore the success is all about keywords and the relevant technical term is "Search Engine Optimization" Your business has a plan for marketing products / services. To be able to pull your website / blog in search engine results - you need to go for search engine optimization.

Let's see how to do it?

The name of your business must be relevant with your domain name. For example, my business is  - content writing - so I have chosen Alpha content writing 

I also have a blog titled Good article writing 

Blog Analyzer Report for my blog : good article writing

To get more clients and grow popular online, I definitely have to choose SEO.  Honestly speaking, SEO is a very vast subject and some of the tasks related are highly technical. For example  - Blog description with keywords - Meta Tag.

Since our main focus is on choice of keywords, let us know and analyze how to choose keywords to include in articles and blog posts.

Sources for choosing keywords:

To choose keywords to write this blog post, I logged into my account and typed the keywords "SEO keywords, keyword article writing" and added my blogspot URL - and I got the following Ad words - keyword ideas.

SEO keywords - keyword article writing

So I have selected these two keywords to this blog post. Apart from Google Keyword Planner, there are other external websites that guide you choose some of the best keyword article writing.

6. Ahrefs

Recommended Reading:

How to integrate Long-tail keywords in your blog post

Now that the first part of SEO keyword search is completed, the next part of writing is to learn how to start keyword article writing.

Is there a pattern to write SEO articles? How to arrange keyword in an article? These are some of the common questions.

What is Search Engine Optimization?

"Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results." (Source: Wikipedia)


Examine the following facts in your keyword article:

-         Engaging content

 Engaging content in article writing connects and allows more sessions, page views and comments. If the goal of your article is to help the buyer to buy, article engages fully to read.

-         Customer-centric

 Since your article is fully customer-centric, there are fillers in the article, but it is an inspirational article to inspire readers to access products / services. Since SEO articles are aimed at bringing more traffic, these articles are more like motivational articles rather than a general article.In fact, every word attaches great value to the customer.

-         Data-based

The data conveys more value to the customer for knowing and this is the most crucial part of SEO writing. Without any specific relevant data, SEO article appears as a general article and it does not deliver any results. Data gives a special significance, nature, importance, relevance, need and supplyCustomers online are in need of services and whichever SEO article helps them in reaching has a purpose.

-         Researched information

First take research and collect some new information. Get it relevant to the article you are writing. Assess whether it helps audience. Address the issue only when it really conveys help to the audience.

For SEO article, data helps to make understand customer about the relevance and enables knowing and attaching value to the quality of information.

-         Interesting & informative

Stay away from writing spontaneous and hasty writing standards. Since it is not a regular article and as every keyword has more value for a business, you need to prepare content with value while attaching information and interest. Without your interest, SEO article comes as a poor quality. As long as you write in the interest of targeted audience, you never go wrong, but stay in writing excellent SEO articles.

SEO articles get rejected when this key area is not met. Because, of all the article writing formats available, SEO article writing delivers speedy results. This is why, companies look for efficient and high quality writers.

-       With nearly 40% of world population using Internet, it is apparent that e-commerce industry boom has just started. This further discloses the amount of small business owners taking the help of Internet to advertise, market and sell their products. This is where SEO article writing comes in exactly to deliver good services to the Internet traffic. Therefore, write SEO articles as a reliable and helpful source to help the readers.

Some of the SEO article directories are as follows:

t pays off to work very hard on SEO articles and sets you up as a successful highly paid SEO article writer.

SEO works like a magic and being part of it is staying in profits. To create quality SEO articles, understand context first and how the value of article delivers service to customers. Keeping these two facts in view enables writing good quality SEO articles.

The most crucial part of article is to organize SEO keywords. Where, How, Why are some of the questions you need to ask before adding keyword.

Any misleading sentences cut down the purpose of article.

The mentioning of keywords in the article need to be maximized and never minimized.  Assign special preference to long-tail keywords.


Hope this blog post has help you in some way. Convey my heartfelt thanks to the third party sources. Focus on quality and check articles for meeting the standards to pass the test of SEO article detailed above.

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