Delving deeper into digital marketing is in the right hour is just as equally important as having your daily coffee. I say this because, just as we start fresh with a cup of morning coffee, digital marketing for your product is essentially a good beginning to find your audience. So, where exactly do you start your digital marketing? Is it with web content or press release? However, you start, it depends on your goals. What are your primary and secondary goal? Depending on these, you should start documenting your strategy plan with research. Research is all about, checking competitors local and global depending on the type of business you have, target audience, buyer personas, customer journey, user journey and the benefits your product is delivering. Mistakes in the preparation of content can negatively affect your business apart from not producing any results. Marketer mistakes as discussed in torque mag article  that says, duplicate or excess