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Showing posts from May, 2019

12 Things to Set Your B2B Content Marketing Strategy

Introduction to content marketing
Content marketing is big and huge. Although the awareness about it is small, it continues to grow its prominence with more than expected target results.
It is likely that future of content marketing is IoT-powered.  So, to keep a pace with latest trends and updates occurring in the marketing, you really must be getting notified.
How to be a successful content marketer? (What are the soft skills needed)

1. What is content marketing?
The definition of content marketing as stated by Content Marketing Institute:
"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience - and ultimately, to drive profitable customer action."
Another definition says:
"Content marketing i…