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Showing posts from January, 2016

5 Steps to Follow to find Customers in Business

A small business enterprise owner or a corporate salesman, they put a lot of effort in identifying their market and is the first and foremost task for success in every business.

 Who will buy your products?Where to find your customers? How to retain the interest of buyers?

These are some of the significant questions that takes brainstorming sessions to build a profile. But simple plan of action could be to conduct market research, analysis and descriptive plan of action to drive sales and  to have a regular flow of customers  to be recognized as a brand.

A plan of action is implemented in many ways viz., online advertising, Search Engine Optimization, Article Marketing, Content Marketing, social media marketing and Video marketing.

1. Personas

Every business has certain segment of customers who purchase products regularly upon satisfaction. Identifying your permanent and regular customers and personas is the primary chore in business.  Personas in designing a business strategy to unde…

10 Point Guideline to Understand Your Business Customer

A small home-based business, SME or a giant corporate business, the search has always been to stay profitable in business. Sales consisting of products and services include a huge range to deliver the needs and wants of customer.

For every sale / purchase, the rate of satisfaction is counted whether online or offline. Especially with the growing interest for online shopping, sellers pay more attention to quote a detailed product description, images, price and time frame for delivery.

Every point-of-sale either builds or crashes a business. How to understand different demographics, audience needs, requirements and the purchasing behavior of customers is a very big question.

True that e-commerce market has touched a trillion dollar market and is growing rapidly. Some of the important thoughts to understand your customer:

- What my customer is thinking
- Why some customers buy my products and others don't
- Can I expect a returning customer?

1.Definition of Customer Satisfaction


10 Rules to Create a Complaint-free Content for Online Business

As the daily business activities move on, at times there is a scope for inviting a business complaint, hurdle or an emergency service to be given to a customer requirement. How to handle that situation is a big challenge with the fact that as business owner, you never wish to eject bad reputation in the market. Some of the proven and quality solutions are discussed in this article.

Some of the customer complaints - " I did not order for this color"  - " This is not what I asked for" - "Please change it or replace with a new one" - "Please refund my payment" - "This quality is not good"

The primary cause of a complaint is that the business order did not meet the need / necessity  or the quality of product or service did not convey any satisfaction to the customer.

It is important to lay a special emphasis on the manufacturing quality of the product and document the product description effectively through content marketing.
Content mark…