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Showing posts from April, 2019

How to be a Successful Content Marketer? (What are the soft skills additionally needed)

Content marketing is a hot trend now as every small business owner is working hard for growing traffic and sales through online marketing.


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It is also a fact that online marketing is not only cost effective, but is also result-driven.  While there are many success stories of content marketing, others find it hard to succeed with their content marketing strategies.

Did you know that content marketing is not only vast, it also has several pillars. Understanding the pillars of content marketing is essential to achieve the targeted results.


So, what is content marketing?

Dictionary meaning for the term - content marketing -




This being a vast field for online marketing, many enterprises are in need of good content marketers.

Content Marketing Institute (CMI) has also defined Content Marketing:



So, how to become a Content Marketer?

With nearly 21% of countries speaking English Language, content marketing is primarily performed in English language.

Necessarily, you need excellent Engl…

Eight Necessary Tips to Understand the Power of Influence Marketing and to Become One as an Influencer

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Would you like to be an influencer? This is a hot trend in marketing now. Because, companies are finding influencers attractive for advertising, reviewing and recommending their products.

As compared to the past and present methods and strategies of advertising and marketing, influencer marketing is proving to be more successful for sales.

In the world of digital marketing, influencers have more opportunities for product recommendation.

Did you know how it works?

Let's first find out the definition of influencer marketing:-

Rising to be one of the most preferred marketing method, it is directly aimed to connect with company's audience. 

Though it does not replace social media marketing or content marketing, in fact it works as a combination of the two. Which means, influencers use both social media and content marketing for promoting products.


Therefore this is much more advanced tool that consists of both ordinary and common people. 

They can be anyone from a working lady to…

Content Writing Business Ideas : Doing the Right Way (8 Tips for 2019 & 2020)

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Content writing gives you a huge opportunity to not only be a successful web content and blog post writer, but also you will have a better scope to expand your writing skills into the areas of press release, newsletters and Search engine optimization articles.

However, it requires you to do some of the best content planning that gives you a writing sketch.

Content online: Tips to write effectively for long-term positive results

So, let's see how to write a simple blog post for your blog on a specific niche:


In search of great ideas to start your own online business? Great ! Technology brings plethora of opportunities and these have ever evolving.

Those who are passionate about having their own innovative business have accessed technology in a magnificent way and they have succeeded.

How content planning with buyer persona is essential for your business?

With the success stories we have, future is bright.

One example - watch the video here. Sky hotel in Bangalore, India. So bril…

Nine Steps for an Effective B2C Digital Marketing

Digital Marketing for B2C Business


Owning a B2C business (Business to Customer) is a unique opportunity to market and sell your products to your target audience. 
With thousands of B2C business owners marketing online, digital marketing has taken a new wave attracting marketers to promote goods and services easily.
But how to prevent the failure of a digital marketing strategy and make it successful?
Let's take a view of what consists of digital marketing.


Prior to the digital marketing, I consider writing a marketing proposal that details all about your B2C business - commencement of business, products, audience, sales made, profits earned, marketing strategies initiated and the success rate.
1. Write a Marketing Proposal
Writing a marketing proposal gives a clear perspective of where your B2C has its competitive position and steps required to work on improvement.
Here is a snapshot of writing a marketing proposal:




After verifying the results of marketing proposal, digital marketi…

Three Important Steps for Having a Digital Marketing Strategy (Aspects of Audience Tips from A-O)

Losing a customer is not in the interest of a business. You want your customer to be satisfied. They say - "A satisfied customer is equal to 10 unsatisfied customers." But how to deliver more than 100% customer satisfaction?
What is the secret sauce or sweet spot of customer satisfaction?
The simple answer to this big question is :



Customer is satisfied when you solve and meet the needs and requirements. When your product is able to provide good services to customers, you meet their demands. 
Ensure to maintain the needs of your target audience. This is the best strategy to earn the trust and confidence of your customers. 
1. What to do to ensure customer satisfaction?



Customers are your assets. You have plenty of opportunity to meet and satisfy their shopping needs. The only requisite is to provide quality product. 
Lay special emphasis and focus on maintaining the quality.
2. The difference between UX (User Experience) and CX (Customer Experience)


While there may be many users of y…