Posts

Showing posts from April, 2018

How to Build a Strategy for B2B and B2C Personas in Your Business for Knowing About Buyer Needs?

Image
As of 2017, there are 3.58 billion customers potentially capable of buying products online. If you own an online store or a website selling products and services, you have a huge market for finding your customers.

How to find your customers online?

With so much of success accredited to content marketing, they say, your business needs properly planned content marketing strategy. Do you know how to plan a content marketing strategy?

10 Ground-breaking tips for you to know who can use content marketing and how
Build personas
Personas are fictitious persons who are centered in user design for the purpose of identifying their interests, income, hobbies, life style etc. 
Personas are available as buyer persona, customer persona and user persona. Setting different personas guide you through the process of identifying how your product would fit in their needs.

Your products need to solve the problems of personas and deliver satisfaction.  You can be sure that if your persona is not satisfied, …

How to Benefit from AI, Machine Learning for Your business? (digital marketing, content marketing, SEO)

Image
AI and machine learning have arrived. It's time to take its benefit.  You need not study in depth. Just improve  your content marketing, digital marketing and SEO for AI and enjoy the results rapidly. Your business performance will be much higher.

Working on quality content has become a necessity. Provide value,  interest and answer the issues of users in your content. AI likes it.

Although there's a growing volume of content online, quality is dearth. Sometimes, readers find it even much harder to scroll through search results to find what they are looking for.

With much advancement in content marketing, there's a constant hard work to develop perfect content marketing strategy.  It poses a great challenge for existing content marketers.

55 content marketing terms to know for content marketers

However, there are many successful businesses that are yielding great results with content strategy and content marketing, both being essential for aiming at target audience.


50% of …

9 Practical key Areas to Know About Content Marketing in Your B2B and B2C Business

Image
A tiny cumin seed,  the second most popular spice globally, is used in every curry and snack. Though being small in size, cumin plant grows anywhere between 12-20 inches tall. Having both health and medical properties, a pinch of ground cumin can add much flavor and taste. It is greatly used in Indian cooking.

As said, content marketing is essential for your business to win customers, grow traffic and stay popular online. Small, medium or big enterprise, working on content marketing strategy is the most competent task that makes you busy.

Innovation, creativity, CX (customer experience) and UX (user experience) are applied in content creation to enable benefits to readers. It will further generate fast and quick results.

# 1. Elements of content marketing

So, what are the ways in which content marketers can work to create profitable and user-centered content?

Work on content strategyPrepare a content marketing strategyIdentify audience (buyer personas)Develop content in the interest of…

55 Content Marketing Terms to Know for Content Marketers

Image
Content marketing is a unique strategy approach towards achieving successful sales online. While it never works randomly, it is required to have content strategy and content marketing strategy. However, there are few basics to understand before making an entry into content marketing.
Now, are you ready to take off for the next up coming terms most commonly used in content marketing? Knowing more about the content marketing terms helps in better understanding.

Let's find out!!
#1.
A/B Testing
Web page or content page is checked with many variables that may include a headline, content format, layout, subject line etc. This model of metric-based evaluation called as A/B testing gives results depending on the testing of variable. 
#2.
Above the fold
Content that is mostly on the top of a website that mostly invites the attention of a visitor. 
#3.
Affiliated Marketing

Affiliate marketing is a revenue stream for affiliates who place ads on their own websites and whenever clicks and sales are ma…

How Big Data can Grow Your Small Business? (4 Big Data Tools)

Image
Having a small business online, your daily goal is to sell and grow profits daily.  In spite of having competition, you make it happen on Internet with SEO, Press Release, Google advertising, Facebook advertising and article marketing. While this has been the ongoing process of content strategy and content marketing online, did you that AI (artificial intelligence) and machine learning is almost there for you to help speed up finding customer behavior?

There is a complete transformation in the world of business with Big Data. As known to you, mostly the data comes from emails, images, whatsapp, facebook, twitter and from many other sources of videos.

By 2020, it is estimated that nearly there would be six billion smartphones in the world. The smartphone sensors  (GPS) are so powerful that they can quickly track weather, location and even how fast we are moving.

Apart from smartphones, it is also estimated that 50 billion smart devices like fridge, smart TV, watches and even light bul…

Top 39 Online Trading Firms in U.S. for High Profitability

Image
There are 60 noteworthy stock exchanges worldwide and the total worth of global stock market is $75.3 trillion (2017) according to IMF. 
Top 10 stock exchanges by market capitalization:
#1. New York Stock Exchange (NYSE)
With a market capitalization of over $30 trillion with nearly 2,400 companies listed, NYSE has a stake of 40% of global equity market. 
# 2. NASDAQ
Having 3,900 listed companies on its board, NASDAQ has a capitalization of over $12 trillion. 
# 3. London Stock Exchange (LSE)
LSE holds a market capitalization up to $5.8 trillion having 2,500 companies listed from 90 countries. 
#4. Tokyo Stock Exchange (TSE)
Listed with 3,575 companies, the market capitalization is nearly $5.5 trillion.
#5. Shanghai Stock Exchange (SSE)
Having over 1,366 listed companies, its market value is $5.05 trillion.
#6. EuroNext
Having $4.18 trillion worth of market, Euronext has 1,300 listed companies. 
#7. Hong Kong Stock Exchange (HKeX)
Having nearly 2,500 listed companies, HKeX has a market cap worth $4.1…