You have heard the term marketing several times and particularly with online businesses having its presence on Internet,  the term Internet marketing is much more significant. Let's first see the lexicon meaning of the term 'marketing.' "the action or business of promoting and selling products or services, including market research and advertising." Now, let's see the definition of the term 'marketing.' "Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of the primary components of business management and commerce." (Source: Wikipedia) There are basically five marketing concepts. These are: 1. Production  2. Product 3. Selling 4. Marketing 5. Societal marketing There are also seven principles of marketing. These are: 1. Product

Marketing is channelled as direct and indirect marketing. Direct marketing involves buyers directly to buy products and to make buying decisions. Whereas indirect marketing is about selling through other channels like wholesalers, retailers and others. In this method the business does not deal with consumers directly. How does Indirect Marketing work? Indirect marketing strategy focuses on various channels like promotional events, branding and influencer marketing. Here, consumers say that they've heard or seen an ad or a promotional campaign and that's what is indirect marketing. Where a business is not directly relates to consumers, but through a medium or a source. Sometimes, questionnaires, surveys, and short opinions are considered for the purpose of feedback. Currently, blogging, social media, trade shows, coupons,  workshops  etc.,  are a powerful means of indirect marketing. What are the lacking areas? Some of the drawbacks of indirect marketi