Nearly 36% of small businesses do not have their own website like mine. I have been working on a free blogspot since 2012 and I've tried to some extent to get my domain online, but could not succeed, so I continued my part-time freelancing on a free blogspot.
That's part of my story.
Okay, let's get to some real facts of web content.
What is web content?
It is the content that appears on each page of a website.
2.What does it say?
It talks about your business, product/services and what you.sell online
It is expected to be written in the most personal fashion that it connects your audience with your business.
That is the final objective and.goal
Your audience must be able to understand about your business and take a virtial tour.
3.Who is your audience?
Audience are those who wish to know more about your business.
They are initially termed as traffic / target audience before they convert into full segment of audience.
Where exactly can you find your business audience?
Audience are those who clicked through your website who arrived to your website from search engine results.
Or
From other social media search results.
4.When do they click your website?
The needs or want of information interests traffic to click through your web content.
Where exactly do they find your website?
Through organic SEO, social media or paid advertising.
5. How should you work on web content?
Every page on your website has a purpose. It conveys, explains, discusses and creates awareness, interest and connects with online traffic.
Any content that does not interact or engage, is of no usability and does not bring any kind of positive action.
Some of the effective tips to write quality web content are:
1. Content planning
2. List of primary and secondary keywords
3. Technical terms, vocabulary, acronyms and logical structure and framework
4. Proper content flow
5. Organized structure in paragraph construction
6. Verbiose, grammar, punctuation
7. Sentence framing - Active / Passive voice
8. Simple and easy-to-read
9. Unique and conversational writing style
10. Educational, informative, interesting, impactful and engaging
11. Create awareness, informs thus leading make an action.
12. Action to navigate through other pages or make a buying decision, subscribe or opt for options like free download.
13. Web content represents you and your business.
14. It works even while you are offline and performs its work with the help of search engine.
Who can write web content for your website?
If you are passionate about Internet marketing, and develop niche expertise, you grow as a quality web content writer.
Some of the focused areas to be successful:
- Create crisp content
- Organize keywords within the paragraphs
- Name subheads for short paragraphs
- Let your content help audience, search engine and business
Let's take a view at website stats in 2020:
- User spend 88% more time on pages that have videos
- 34% of consumers are likely to make a purchase with personalized content
- 83% of audience expect a website to load in 3 seconds or less.
Conclusion
Now you have some of the best tips to create better quality web content that delivers speedy results.
In the next blog post, let's discuss about blogging.
Until then, keep visiting Alpha content writing
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