How to Understand your Buyer's Behavior?

 

What exactly is buying behavior? It is the study of behavior of individuals, group or organizations and how they interact with products, services and content online that makes an impact on their buying decisions.

A view on consumer behavior 

The emphasis on marketing is always to ensure that they target their consumers and understanding their buying patterns.

Every business thrives on customer purchases which is why it is important to understand your customer and study the pattern of his buying behavior.

In this process, getting a whole view of your consumer becomes a bigger picture and it further takes effort on your part to define characteristics, importance, forms, factors, process and other details. Questions such as - 

- What are the needs?

- What motivates buying decisions?

- Necessities, requirements, wants, how consumer looks at it?

- Many other factors are considered

When you consider the factors of a buyer, you market your business in the interest or in identifying the problems, needs and wants of consumer and enable easy buying decisions.

A clear perception in understanding your consumer is necessary.

1. Mobile-first 

With the concept of mobile-first, buyers increasingly use smartphone for their shopping needs. From finding maps to search near me option, stats indicate that users spend 4 hours 30 minutes per day on their phone. 

This includes from regular conversations to browsing for shopping online, viewing ads, checking Facebook, Instagram and many other activities.

Consumers spend time for their entertainment, buy their needs, find information, and communicate. 

Therefore, their hand-held device is the first need that enables decisions. 

As a marketer, if you are able to analyze the top priority areas of your consumer, you would meet their demand. 

2. Buying decisions

Most often a buyer buys when there is a need. This need can be identified as emergency, regular, casual or sometimes out of necessity.

In the marketing process, a buyer's behavior is most influencing and highly in demand. If your business is able to understand how your target audience decide to purchase a product, you would make it convenient to improve your business on that model and acquire more customers.

3. Buyer behavior 

The pricing strategy makes a bigger impact on a buyer. The higher your product price, the higher is the risk of purchase. It also depends on the benefits, advantages and preferences that your consumer receives from making a purchase.

Conclusion

The more you examine to create a portfolio and profile of your buyer, the better are the results. However, it may require a bit of research, data and in-depth analysis of your business in relevant with buyer's needs that decides how likely your product is marketable and sales-worthy for your buyer.