What is Mobile Marketing? and Why Care?

Mobile Technology is splendidly designed. Imagine that a smartly hand-held device is able to take care of your multi-task requirements of communication, conversation, Internet browsing,  online shopping and so much more. 

You will surely agree to the fact that if there's something that's been staggeringly successful in this technology era, it is definitely smartphone.

From communication to entertainment and high usability, it is your smartphone that is part of your lifestyle now and it is also a device that is revenue generating device. 

As of 2020, there are 4.78 Billion smartphone users globally and that is nearly 61.28% of world's population owning a smartphone. 

It is also expected that by 2025, mobile device users would increase from 5.17 billion to 7.33 billion. 

Now you know how the concept of mobile-first has gained excellent recognition and significance. As the world of business emerges to a new level of Internet technology, there are many marketing strategies that have worked innovatively and still continue to work with focus on print, radio, television ads, and now the concept of mobile-first has changed the entire realm of marketing.

Ads on smartphone and tablet have risen exponentially and many small businesses began to take the advantage of marketing opportunities.

Certainly mobile is the new wave. 

1. Mobile Marketing View

Mobile marketing is considered as a multi-channel marketing focused on specific audience via smartphones and tablets reaching them through websites, email, SMS and MMS, social media, mobile applications.

Some of the highlights of mobile marketing include - location sensitive, discloses limited personal information such as mobile number, operator and location, to promote goods and services.

As they say mobile-first business world, developing a mobile marketing strategy in your campaign becomes a priority and for marketers optimizing their business to mobiles becomes a necessity and it requires a thorough research of personas, audience, their needs, marketing approach, buying behavior and much more. 

Mobile marketing can be explained as the art of marketing your business to connect and convert mobile users. 

It requires to target potential customers to who use smartphones with customized, time and location-driven information.

Some of the terms like - Location-based service (LBS), Augmented Reality, 2D Barcodes, GPS messaging are heavily in use for mobile devices. 

Further ad formats, styles and customization also vary as per different websites, businesses, social media platforms etc., 

2. Mobile Marketing Strategy

Smartphone users begin to spend more time on Internet, it is important to incorporate mobile marketing strategy in your marketing campaign. 

Let's quickly view some of the interesting stats of mobile devices:

- 80% of mobile device time is spent on Mobile Applications

- 70% or more web pages are browsed on tablets than smartphones

- More than 65% of emails are first opened on a Smartphone

- More than 60% of B2B buyers frequently use mobile for accessing content

- Nearly 95% of users prefer checking on smartphone for their queries

3. Different Mobile Marketing Strategies

The following are some of the different types of Mobile Marketing Strategies in use:

- QR codes

- In-game Mobile Marketing

- App-based marketing

- Location-based Mobile Marketing

- Mobile search ads

- Mobile image ads

- SMS

Depending on your business requirement and the best fit, it is essential to take your mobile ad approach.

4. Mobile Buyer Persona

 Understanding your prospect is valuable and in this segment buyer personas are useful tools. Creating a buyer persona allows you to create a specific profile that details more about goals, job description, life style, income, challenges, preferences and a complete likes and dislikes of buyer persona.

This further brings a clear picture of your target audience and also about mobile habits that allow you to customize mobile marketing campaign as per the choices and preferences of your mobile buyer persona.

5. Mobile Marketing Metrics

Some of the useful mobile marketing metrics are:

- Active users

- How your users navigate

- The time user stays on your app

- User retention

- Cost to acquire new customer

- Average revenue per user

- Customer Lifetime Value

Conclusion

The more you understand about mobile marketing referring to your business, the better are the results. Keeping an extensive and thoroughly researched information about your buyer persona can bring a lot of benefit.