According to OECD (Organization for Economic Co-operation and Development, agriculture and farming has witnessed major changes and has worked for development in trading and marketing both at domestic and global  level. Global agricultural production continued to rise rapidly particularly in developing regions in Asia and South America. However, marketing and selling of crop is still unorganized and not regularized. It is still a problem for small farmers to sell their crops. So, they depend on traders. Due to lack of pricing variations, small farmers tend to sell their crop for either small margin of profit or even at a lesser price. But there are actually better ideas to help and assist farmers to earn a better price and profitability. 1. Sell their crops like rice, corn, maize, vegetables to local vendors and restaurants. 2. It can also include caterers and even directly to customers. 3. They can open a mini retail store and earn daily. 4. Sell directly to fa

Marketing is the most essential component for every business. If you were watching television commercials and newspaper clippings few years ago and now, marketing has come a long way and it still continues to grow exponentially. The technology era in 21st century has already explored many new ways and technology systems for marketing. Especially the Internet is now very sophisticated and built with robust strategies that enable startups and every small business owner find its presence online through marketing. Here's the list of most popularly proven marketing methods. 1. Paid advertising Paid advertising has proved to be affordable,  cost effective and easily reachable. Paids ads on Google,  Facebook, LinkedIn, Twitter and Instagram are incredibly powerful and can rapidly help a business generate leads. 2. Internet Marketing Content flow is valuably viewed and some of the relevant terms include - content marketing,  content strategy and marketing strategies.

Marketing strategy is a vast subject and it takes a lot of time to create a content marketing strategy. As every business works on various marketing strategies,  the planning,  execution and implementation are significantly important to achieve success. A strategy does not just include big ideas, but also a lot of sources to gather such information  about market data, competitive intelligence,  marketing plan over short-term and long-term and executive plan. Amidst of strategic approach, it is likely that socio-cultural leave an impact. Let's see how these impact. Impact of socio-cultural  Audience have various interests,  life style, religion, beliefs and income streams. With many influencing factors happening, surely it leaves an impact on audience from the view point of socio-cultural and it in turn may leave a positive or negative impact on a marketing strategy. However, while planning a marketing strategy, it is important to keep these aspects in view and pr

Fashion designing is a multi-million dollar industry. With millennial market expanding, fashion and style clothing has greater demand. Although the current market is already studded with a wide variety of Indian traditional wear and western wear, there is still growing need for fashion and it continue to evolve and emerge towards new arena. What are the requirements  of a Fashion designer? Making an entry into fashion requires you to have a profile, display of your designs, your fashion trends and what your customers say about your fashion. While this is a long-standing hard work, you have a great mileage, if you have your own boutique. The local community will be able to reach you and take a look at view at your designs. As your prices are quite reasonable and moderate, they buy your clothing. How do you promote your Fashion Profession online? Online promotion for marketing your services is part of your doing business. Maintaining your blog, social media posts an

Hand santizer is an everyday requirement. Prior to handwash or before having meals, you have a practice to sanitize your hands. What is a hand santizer? It is a thickly-densed liquid, some with fragrance containing some solid elements to remove bacteria / clean your hands. This is a safe procedure when you travel and particularly if you have benlen working in an office or meeting people with a handshake. A tiny bit squeeze of this liquid dropped on your palm and gently spreading it on the front and back of your hands can get you clean hands leaving aroma behind. These are available in small packs that you can easily carry in your bag or pocket. How to select a good brand? In India, Dettol, lifebuoy, Himalaya etc. are some of the popular brands that market hand santizers and these are proven safe and disinfectant for use. There are also medicated hand santizers - Sterillium, Grade Denature, Microsudd India, Mr Mckenic GK, Sanipax, Zilch, Hand Rub, Dr.Venture, 3M

You have heard the term marketing several times and particularly with online businesses having its presence on Internet,  the term Internet marketing is much more significant. Let's first see the lexicon meaning of the term 'marketing.' "the action or business of promoting and selling products or services, including market research and advertising." Now, let's see the definition of the term 'marketing.' "Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of the primary components of business management and commerce." (Source: Wikipedia) There are basically five marketing concepts. These are: 1. Production  2. Product 3. Selling 4. Marketing 5. Societal marketing There are also seven principles of marketing. These are: 1. Product

Marketing is channelled as direct and indirect marketing. Direct marketing involves buyers directly to buy products and to make buying decisions. Whereas indirect marketing is about selling through other channels like wholesalers, retailers and others. In this method the business does not deal with consumers directly. How does Indirect Marketing work? Indirect marketing strategy focuses on various channels like promotional events, branding and influencer marketing. Here, consumers say that they've heard or seen an ad or a promotional campaign and that's what is indirect marketing. Where a business is not directly relates to consumers, but through a medium or a source. Sometimes, questionnaires, surveys, and short opinions are considered for the purpose of feedback. Currently, blogging, social media, trade shows, coupons,  workshops  etc.,  are a powerful means of indirect marketing. What are the lacking areas? Some of the drawbacks of indirect marketi