As a writer, you are applying for many jobs, meeting clients and publishing more online. True that you may not be successful in winning contracts for every job you apply. Because your clients look for exclusive writing experience to rapid results to make their business more popular easily holding audience interest.
Every business has its targets, immediate needs and long-term goals. If they have to hire you for their writing needs, they will always search for your potential expertise, skills, calibre and analyze how fast your content will boost their business.
Many writers are good at the following areas:
- Article writing
- Technical writing
- Blog posts
- Editing / proof reading
- Product Description
- Product reviews
- Press Release
To be a successful writer online, you need good writing style and high readability score.
As you have set your mind to have a successful career in online writing, the next course of action is to know and understand how to be successful in different areas of writing.
Read Writers Digest article, Write a how-to article in 6 easy steps published in 2011. There are many different goals of an article. While choosing a particular goal, it invites various elements of content, data and sources.
But the basic guide to write an article does not change whereas the angle of a topic which you want focus and highlight does signify the success of an article.
To sum up, a good article has the following:
- Interesting title
- Data driven
- Organized content
- Interesting subheadings
- Definite sources
- Used as a reference
- Helps audience
- Drives clients to hire you
Very few gain expertise in technical writing as it has many hard components to write an easy flowing content. From software products to automobiles, there is more technicality involved in describing the benefits, built and uses of a product. Therefore gaining experience in developing technical content will soon establish you as a good technical writer. In fact, the fee for technical writers is very high.
Definition of technical writing
'Technical writing' is any written form of writing or drafting technical communication used in a variety of technical and occupational fields, such as computer hardware and software, engineering, chemistry, aeronautics, robotics, finance, consumer electronics, and biotechnology'
Read more about technical writing categories from Techwhirl
Editing / Proof Reading
To be a successful editor and a proof reader, the required qualifications and skills are as follows:
- Excellent grammar and English verbal and writing skills
- Excellent vocabulary
- Knowledge about content creation
- Experience in framing sentences
- Abilities to understand the goals and objectives of content
- The difference of dos and don'ts in writing
Read this article on proof reading and editing
Sources to learn advanced skills in proof reading and editing are:
Read this Hubspot article, how to write a blog post: A simple formla + 5 free blog templates
Note that a blog post is more friendly and easy to write. But there are many types of blog posts to write and it includes a SEO blog post wherein you need to make the blog post more informative, engaging producing impact to inspire readers to buy a product or service.
In fact, the very purpose of a blog is to drive traffic adding more about products and services, benefits and the latest business updates.
For a freelance writer, a blog is a marketing tool. Published blog posts reflect on the quality of your writing and helps in growing your freelance business.
The following is a checklist to write a blog post:
- Choose a topic
- Keep subheads
- Outline content
- Make it a long post
- Write in the interest of audience
- Quote definite sources
- Include relevant images
- Use data
- Recommend more sources
There are many e-commerce products that require SEO blog posts to market products. Writing this type of SEO blog post invites more hard work, as you are not familiar with the product.
For instance, a blog post is about mobile phone chargers, practically, you do not know its technicality and terms. But for the purpose of your writing is to help your client promote their products. So you need to dedicate your time for the following steps:
- Research the topic
- Collect the data and technical terms
- Focus your content to promote the product
- Make the content more interesting to help buyers
- Highlight the benefits
- Give an overview and brief the usability
- How the product adds benefit to the user
Note that SEO articles and blog posts get indexed in Google search engine. Therefore paying more attention to the content improves the quality and value of the blog post or article.
If your writing is not able to deliver results for your clients, they would still continue their search for a writer who can help them achieve their content marketing objectives.
In this scenario, what would be the first step that you would take to retain your clients and make them give you business. Honestly, it is not you who retain them, but it is your clients who would always examine your work and choose you.
With stiff competition coming online for getting contracts, you require multiple writing styles and updated technical writing knowledge that make you compete with others. This means, you are required to constantly seek for enhancing your knowledge in developing content.
To detail more on this aspect, if there is an ad for SEO writer, the requirements are as follows:
SEO writer required with the following skills:
- Excellent writing skills
- Knowledge of SEO
- SEO for blogs and social media
- Take research on SEO topics
- Organize, process and analyze
- Analyze SEO trends
When you read this ad, it is apparent that without the knowledge of SEO writing skill, you will not be able to apply for the job. So you let go the job and search for next writing job.
Therefore, this indicates that having knowledge to understand the terms, practical applicability and implementing all the related works with SEO will promote you to apply for the job.
You may be an excellent article writer, with no knowledge in SEO. That is when you should start learning SEO writing.
Sources to learn about SEO article writing:
When you learn about SEO and its use by many businesses, you will be able to apply for jobs. Read this article on how to approach SEO companies for work.
You may have fear, what if SEO disappears in future and the skills learnt will also go obsolete. Read this article Will Search Engine Exist still in 5 years
Therefore, there is a point in learning SEO and given an opportunity, you should invest more efforts in learning.
Read this article perfect product description formula . E-commerce market is growing as a trillion dollar market and is expected to grow in multiple revenue. This indicates that there is more potential for earning a six-figure income for writers. To build this writing skills, you need the following skills;
- Extensive reading
- Excellent vocabulary
- Modernized writing style
- Ability to describe in detail
- Understanding of consumer buying psychology
To win contracts in product description, you need to advertise your writing skills extensively and build your portfolio to convince clients to hire your services.
Note that every product needs a review. How to write a quality product review? Read article, how to write review blog posts that make money
Some of the skills you need are as follows:
- Read extensively
- Read about products, uses, highlights, benefits and warranty
- In-depth understanding about how your review helps a business product / service
- Write effective product reviews
- Quality writing style
Who will require product review services:
- Every online seller
- Every offline seller
- To advertise and market
- To help customers to understand about the benefits of customers
There are advantages with a press release. Firstly, it tells that you are open for business and secondly you are promoting your services online. Those who are seeking your services will be able to visit your website and hire you for their works.
How to write a press release. Read the CBS News article
Reading prepares you to write better. Writing makes you a good writer. Keep a regular practice of publishing online. Soon you will gain recognition. You know that writers who do not write lack skills to build accuracy.
Have daily goals to write and publish. The more you write, the better is your quality. Remember that popular writers were also beginners. Following the path, write well, prepare well and have definite answers for your writing.
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