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How to Benefit from AI, Machine Learning for Your business? (digital marketing, content marketing, SEO)

AI and machine learning

AI and machine learning have arrived. It's time to take its benefit.  You need not study in depth. Just improve  your content marketing, digital marketing and SEO for AI and enjoy the results rapidly. Your business performance will be much higher.

Working on quality content has become a necessity. Provide value,  interest and answer the issues of users in your content. AI likes it.

Although there's a growing volume of content online, quality is dearth. Sometimes, readers find it even much harder to scroll through search results to find what they are looking for.

With much advancement in content marketing, there's a constant hard work to develop perfect content marketing strategy.  It poses a great challenge for existing content marketers.

55 content marketing terms to know for content marketers

However, there are many successful businesses that are yielding great results with content strategy and content marketing, both being essential for aiming at target audience.


  • 50% of marketers say their content strategy is moderately successful.
  • 23% of marketers say their content strategy is very successful
  • 26% - over 1/4 - is the average amount of marketing budget that successful marketers plan to spend on content marketing in 2018 (Source: shutterstock custom)
With many marketers coming up with their opinions, facts, research results and stats, it becomes much harder for you to get into the implementation of content marketing truly. 


Checklist for content marketing strategy currently in practice:
  • Brand selling strategy
  • Buyer personas
  • Marketing objectives
  • Market study
  • Researched data and results
  • Customer journey map
  • How and what type of content fits 
  • Cost and budget
  • Process
  • Contribution of stakeholders (Inbound marketing)
  • Content calendar
  • Implementation, monitoring and results



The final outcome of the entire process of content marketing is to get - top 10 search engine rank, generate traffic to your website or blog, generate sales, leads and to be a top seller. 

After almost two decades of content marketing in practice, now you see that there is a new technology term called Artificial Intelligence (AI) . 


This means AI will be leading content marketing for future.

How search engines work with AI?

AI produces search results in response to user query in much shorter time and instead of keywords, key phrases provide more relevance to the user's needs and interests. Algorithms play a vital role in search engine ranking. 

The application areas of AI in Robotics, Natural Language, Image recognition, image understanding 
and several other areas are extremely strong. 

Turing Test

Turing Test is a method of inquiry for determining whether or not a computer is capable of thinking like a human being. 

Turing Test is named after Alan Turing, an English mathematician who pioneered machine learning during the 1940s and 1950s.


Digital Marketing Benefits with AI
  • Bringing a new shift in digital marketing - AI minimizes errors and more tasks can be completed in lesser time.
  • Machine learning enables image recognition and speech recognition.
  • AI algorithms make it extremely easy to work with voice assistants, GPS, chatbots etc., make it extremely valuable to work with.
  • AI quickly understand the behavior of user that can help in predictive analytics.
  • It will be much easier with the process of customer journey - building a website that provides the users with easy and quick to information about your website, predict buyer behavior, buyer persona, search cycles etc., 
  • Investment returns (ROI) will be much higher, as the entire phase of digital marketing is based on buyer interests and it also provides a decision-based algorithm. 
  • Tracking the user and search behavior, brings accurate results with the use of better keywords. 
  • Reaching the right audience gets easier as AI helps in finding out audience interests and demography building target audience for the brand. 
  • Sales forecast is made easily predicting future trends of the market. This further identifies digital marketing trends.
  • Advertising becomes much clear and targeted as AI provides complete data and information about user behavior and preferences. 
  • Implementing various digital marketing strategies provide solutions for brands and customers easily.
 How to Think About User in the era of Artificial Intelligence?

Google's RankBrain algorithm, takes the benefit of communicating between data inputs to deliver most relevant results to search engine queries. Previously, Google used to use basic algorithm to display search results for a specific query.

With the implementation of AI, the principles are same that search engines deliver quality search results to the user. However, for long-term SEO results, keeping users first helps in generating quick and fast results.

  • Publishing quality content that meets the needs of users
  • Building an authority for your niche
  • Improving onsite-SEO and usability of the whole website
  • Add reputed links and topics of your website
  • Avoid keystuffing
  • Add related keywords to the content and title
  • Get links from trusted websites

Conclusion

Consistently publishing quality content automatically indexes your website. However, the use of SEO keywords are required to be used in content in a uniform manner.  This avoids being recognized as spam website.  Give your titles having at least one major keyword and add emotion to title.  The trend of content marketing, digital marketing and SEO does not change with AI and machine learning. It's just that strategies need more room for working according to the machine learning language. 


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Comments

  1. Interesting information, thanks for sharing this!
    That was quite an illuminating read

    Melbourne SEO Services

    ReplyDelete
  2. Thank you for your valuable feedback. Surely, I will be working on more interesting aspects in AI and machine learning. Here is another of my article published at Linkedin - https://www.linkedin.com/pulse/8-sectors-ahead-path-ai-expanding-scope-many-more-arundhathi-enamela/

    ReplyDelete
  3. Perfect explanation for getting benefit from AI, Machine Learning for your business. However, you have to work strategically in every area to get the most out of AI, if you are using it for your business.
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    ReplyDelete

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