via GIPHY To talk about advertising and marketing of your small business, you need to develop a content marketing strategy. To first understand how content marketing works - it is important to know how to collect data and information about your business and from other sources to enable for developing a specific process to organize data. The information that you need to acquire: Identify your business as B2B (Business-to-Business) or (Business-to-Customer) B2C The main features of your products The advantages and usability Why your product is the best for your customers The SEO keywords campaign The SEO keyword selection For example you own a greeting card business. How would you perform online marketing? Find Buyer Persona here: First you need a content strategy that comes first before the content marketing. What is content strategy? Content strategy is about creating a plan to set goals and tasks that