Nine Steps for an Effective B2C Digital Marketing

Digital Marketing for B2C Business

Owning a B2C business (Business to Customer) is a unique opportunity to market and sell your products to your target audience. 

With thousands of B2C business owners marketing online, digital marketing has taken a new wave attracting marketers to promote goods and services easily.

But how to prevent the failure of a digital marketing strategy and make it successful?

Let's take a view of what consists of digital marketing.

Prior to the digital marketing, I consider writing a marketing proposal that details all about your B2C business - commencement of business, products, audience, sales made, profits earned, marketing strategies initiated and the success rate.

1. Write a Marketing Proposal

Writing a marketing proposal gives a clear perspective of where your B2C has its competitive position and steps required to work on improvement.

Here is a snapshot of writing a marketing proposal:

After verifying the results of marketing proposal, digital marketing is implemented. Working in different phases, every stage of digital marketing implementation is reviewed for results.

Refer my previous blog post - Three important steps for having a digital marketing strategy

As you take care of one or more problems of your business through online marketing, it is extremely likely that you begin to achieve expected positive results.

However, it is definitely important to hold on until your digital marketing begin to deliver the projected results.

2. Know the significance of  quality content

Spanning from Search Engine Optimization, PPC, Email marketing, social media marketing and video marketing, it is essential to work on original quality content.

Most specifically, it must aim at your audience interests.

Must also provide answers to the queries of your audience.

The tone and voice of your content is also required to be clear and concise apart from telling your brand story.

Your content must be quite distinct from your competitors.

Enable efficient and effective customer journey.

3. Know the Uniqueness of B2C digital marketing strategy?

Based on the e-commerce and online shopping interests of audience who are using voice search and browsing features on smartphones, it is now quite a known fact that customers are busy browsing, checking and reading online for buying their needs.

However, buyers select only those products that are reputed in brand, has plenty of positive customer reviews, proper product description, easy accessibility to check and verify specifications, in time delivery and satisfactory customer service.

Therefore, your digital marketing strategy needs to have genuine content that is ideally written for target audience.

4. How to write SEO content?

SEO content is most crucial for the success of your digital marketing. Why? Because it's huge and it has a lot of competition of keywords.

Apart from choosing best SEO keywords, you also need to check the keyword competition, volume of search and work very hard to develop quality SEO content.

While there are many SEO services, you can also opt for inhouse SEO writing.

However, apart from using optimum SEO keyword density which is between 5-10%, you should also be able to convey quality information.

5. How to choose PPC?

PPC (Pay Per Click) ads are quite profitable. Because, it works within your budget and you need not spend large amounts of investment.

Particularly this works for your location and regions wherein you can add locations in your keywords and get more clicks to your website.

However, since the keyword search volumes are consistently changing in Google keyword tool, you need to choose the time frame, volume of search, keyword competition, and CPC (Cost Per Click).

6. How to implement content marketing?

Content marketing requires you to publish plenty of relevant articles preferably long-form articles to build your brand and online reputation.

The total number of views, comments, shares and likes you receive ensures not only the recognition of your brand, but it also drives good traffic to your website.

Ensuring to recommend clicks to your website or blog is definitely important. However, if this is organic, the life of your content is long-lasting.

Apart from long-form of articles, you can choose infographics, brochures, flyers, posters and such other marketing designs that have good quality presentations with appropriate content.

How to understand the pillars of content marketing?

Why content marketing is the future of marketing for your business?

7. How to implement social media marketing?

You read a lot of content on Facebook, Twitter, Pinterest, Instagram and LinkedIn.  As a B2C business owner, your digital marketing is aimed at your audience to get views, clicks, and shares apart from directing traffic to your website.

Although there is a volume of traffic in social media platforms, your marketing is exclusively aimed at a set of audience. 

Therefore, your marketing content need to be based on the browsing psychology, interests along with plenty of latest information. 

Publish two posts everyday with image and url link.

Most of the content stays stagnant due to non-sharing. The more you share, the better is the result.

8. How to implement video marketing?

Video marketing is the biggest source of advertising. As a strategy of digital marketing, videos can fetch you more customers. However, video making takes a lot of skill and online etiquette of presentation, sound etc., 

Especially the duration of your video also contributes to its success. Videos more than five seconds takes off the patience of a viewer.

Therefore, within a span of five seconds, your video has to be promotional and deliver your product.

Alternatively, there are video presentations, slide shows and other prep videos wherein you can present your products through a conversation or talk about your products.

All of these ideas have to be presentable and attractive inviting the interest of viewers.

9. How to implement email marketing?

Did you know email marketing is a huge source for generating leads? There's also a need of quality content. Interesting email subject lines enable audience to read newsletters. 

Creating engaging and informative content that informs and entertains readers is important. Otherwise, email marketing will prove to be a failure.

Tips for writing emails:

1. Address the readers

2. Begin with a catchy introduction

3. Keep the views and interests of audience

4. Do not bore the reader

5. Always ensure to leave a follow link, unsubscribe and CTA.

Conclusion

B2C business requires not only effective digital marketing, but also the monitoring and reviewing of  ongoing results. 

When you find that the strategy is not working in any measure, it requires redo and reworking.