Marketing is a Burden on Consumers - Is This True?

Every brand has its own strategy for marketing. Why? Because it wants to gain recognition,  reputation and make sales.

Consumer is the main target for a brand.

It doesn't matter - new or existing, a business  strives to market its products.

In the process of marketing,  there are many methods, strategies,  innovative advertising methodologies,  ideas, and so much more.

Like they say - " All roads lead to Rome" - the entire purpose, objective and goal is to reach end consumer.

There's absolute hard work done by marketing managers, advertising specialists and many more brainstorming their discussions.

Now let's talk about the stunning times of Internet technology that entire superceded every other era and rocketing through multi channels of online marketing.

In online marketing, a consumer can be reached through -

- Email marketing

- Discount coupon

- Free / Trial offer

- Content Marketing

- Social media marketing

- Video marketing

- Online advertising

- Search Network and Display Network

- Banner ads

- Much more..


Did you notice the common aspect here !!

You got it right! Its the CONTENT

Its the one and only ever green content that rules the marketing world.

Let's now talk about some marketing stats -

- Instagram has one Billion monthly active users.

- 500 million daily stories

- Instagram is one of the fastest growing social media networks for marketing.

How much content is consumed?

Consumers spend more than a quarter day engaging with digital content.

- 8.8 hrs per day

- 11.4 hrs for Gen Z generation

- 10.9 hrs for millennials

- 25% of millennials use three or more devices to engage with content

Kevin Lindsay, Director of Product Marketing  at Adobe says:

" Consumers feel a major sense of FOMO"

" If they're not keeping up with all of the news and the latest Shenanigans from all of their friends,  they feel as if they are missing out. Add to that, the fact that we can do just about anything, from our phones nowadays, and it's plan to see how easy it has become to stay connected. We're seeing a different level of engagement with digital content that's part fun, part utility,  part-time wasting."

(Source: cmo.adobe.com)

Is this True that consumer experiences marketing as a burden?

Partly true and partly not true.

Because, without marketing consumer cannot enjoy the benefits of a brand.

Similarly,  if there's excessive and mounting pressure of marketing, consumer feels it as a burden.

Conclusion

A balanced phase of marketing that engages, entertains and aptly inspires, motivates, enables learning, educate,  informative and thought-provoking marketing that combines table discussions, tele conversations and much more of personal meetings can certainly prevent the boredom.