What Exactly is an Idea of Air Travel Marketing - (Few Tips added)

With the advent of Internet, airline travel business has been booming. To create convenience probably for effective customer satisfaction,  many new airlines have been launched with their unique marketing strategies. 

How different is airline marketing?

Some of the popular brand strategies are - 

- Understand the needs of consumers 

- Analyze why a specific is a good choice?

- Cost analysis - whether a consumer chooses higher prices over a budget airline 

Applying consumer psychology 

Airlines marketing requires to apply consumer psychology to identify and list reasons as to why consumers develop positive or negative opinions towards airline brands.

Customer status,  brand loyalty and reward programmes place airlines in a better position and also to stay ahead in competition. 

New and Innovative Marketing Strategies 

We cannot assume that martketing strategies can be same and similar for each and every airline

Because target audience come in a wide variety of travel interests and needs.

So, the apart from 4Ps ( Product, Place, Price, Promotion) you also need marketing mix.

The concept of 4Ws and 1H - What, When, Where, Why and How helps in developing audience-centered marketing ideas and all of the study and indepth analysis expands a better scope to serve consumers.

Some of the successful marketing strategies have been - 

- Consumer loyalty programs 

- Creating a sense of convenience,  affordability and belonging

- Effective advertising 

- Reassured services

- Creating satisifed feelings

- Word of mouth opinions and opinionated positive reviews

In an Empirical study titled - Customer satisfaction in International Air Travel - by Michael Clemes and others,  the following were listed as - what consumers want in an airline. 

These are as follows:

- Timeliness : Flight delays disappoint passengers

- Assurance:  Customer service and satisfaction commitment

- Convenience : Convenient check-ins, departure and arrival times and ticket reservations 

- Helpfulness : Asking for customer needs politely

- Comfort : Providing enough knee a d leg room 

- Meals : Properly served and satisfying in-flight meals

- Safety & Security: Assuring security and technical check points at all levels.

Conclusion 

Marketing for air travel is an ongoing requirement and there are always new approaches emerging for branding.

Therefore,  consistently researching market and consumer trends is definitely essential.