A digital marketing strategy is all about staing connected with your audience to focus on the end result.
While the strategy and tactics are vast, whether or not they suit brand, is essentially checked upon.
As content goes first for lead generation, other marketing mix like - go live and use audio, focusing on mobile and using one or more social media channels is essential for the success of a digital marketing strategy.
1. Why use digital marketing strategy?
- Remove marketing obstacles
- Manage keyword research for campaign management
- Set right goals and engagement methods by choosing the right channels
- Review and refine the strategy periodically
- Perform trend analysis
- List business objectives
- List Key Performance Indicators and brand metrics
- Keep the goals easily achievable
- Measure the right things accurately such as - sales, leads, subscriber growth, SEO Rankings, time on site, social sharing and website visits.
2. What are the marketing obstacles?
- 46% of marketing leaders state that the lack of strategy is the major obstacle
- 43% is the lack of budget
- 33% is the lack of training knowledge
- 32% is the inability to prove Return on Investment
- 26% is the useless metrics
3. Why Brands are followed?
Brands have a lot of favoritism in the market. When audience begin to appreciate and like a brand, it grows fast and soon it js one of the top brands.
Apart from the quality, some of the other attrubuting reasons are -
- Incentives : 77%
- Discounts : 46%
- Solve problems : 39%
- Entertain : 28%
- Interact : 26%
- Market directly: 21%
Case study: Sephora
Internationally reputed brand Sephora Cosmetics has a massive success ecommerce store for enabling its customers to buy their favorite make up, fragrance and skin care products.
The brand knowns for its digital marketing strategies which are quite different from regular - that the brand allows the consumers to feel the touch and experience it personally.
Sephora is a major player in ecommerce now.
The world class digital brand takes risks with commitment and passion for educating its audiences.
Built as a first digital brand, the company first started with its own in-house web development source.
It further expanded to shopping carts, shifting to mobile and web experiences, finally settling at web analytics.
The imvolvement of risk was definitely major at every step during the process of digital marketing strategy, but Sephora succeeded and used the whole new phase of digital brand to give access to the end user.
Conclusion
Risk in digital marketing strategy can prevail at certain level, but it is not unmanageable.
If market and trend analysis is computed correctly, online recognition is made possible.
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