Who Gave the Classification of Marketing Tools?

Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellog School of Management, is widely regarded as the Father of Modern Marketing.

Other contributors to the development of marketing thought were - Taylor, and B.H. Hibbard.

What is Marketing?

There are many definitions of marketing.  But the most popular is AMA -

  "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,  and exchanging offerings that have value for customers, clients, partners, and society at large."

What are marketing tools?

Marketing tools are those that companies use to develop, promote their products and services.

In this model, the term 'tools' refers to techniques, strategies, and materials. 

As businesses use different marketing tools - advertising,  direct mail and market research to expand sales,  it always works whichever is best for your business. 

Considering your business goals, objectives, tools are chosen for the purpose of marketing. 

Some of the popular marketing tools are:

1. Classified advertisements

Known for lead generation,  classified ads can direct people to specific website or Web page for taking a specific action.

2. Social Media

With the medium of social media, you can build an interactive online relationship with consumers.  

These are done through Blogging,  posting,  sharing, tweeting and commenting.

In fact social media marketing is an entire subject world that is helping many small businesses to take of their business, connect with customers and generate sales.

3. Internet Marketing

Internet marketing is all about online advertising,  Search Engine Optimization (SEO).

There are many new ways of doing SEO .

But one of the simple step is to secure a simple and rel,evant domain name, industry, keywords and site design.

Search Engine Optimization is a technique to increase the search engine ranking and appearance of your website in search engines.

4. Surveys

Surveys are powerful means of determining the voice and opinions of audience. 

Used for many purposes, surveys can bring the primary benefits of understanding your consumers, their likes, dislikes, and even a view of about competitors products.

5. Google Analytics

The performance of your online business is mostly visible through Google Analytics.

Things like - where your visitors are coming from, the performance of your content, demographic data etc., is clearly available through Analytics. 

6. Email Marketing


Email marketing is like conversations with consumers.  Effective email newsletters, promos, free offers and much more can grow your business rapidly.

It would be very interesting to know about the stats of email marketing:

- 293.6 billion emails are sent and received each day

- ROI is $42 for every $1 you spend on email marketing

- 81% of businesses rely on email as their customer acquisition channel and 80% for retention

- The average open rate for a welcome email os 82%

Conclusion

There  are many content creation tools like - YouTube, Vimeo and distribution and brand awareness channels like - Facebook, LinkedIn,  Twitter,  Product Hunt etc.,

Proper use will definitely fetch much rapid results.


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