Three New Ways of Marketing Online for your Business during this lock-down Period

 

How is your business doing during lock-down period? Sure, it must be a concern for sales, marketing and daily communication with customers.

Covid-19 has brought a bigger impact on your business and it is time that you must look for new ways to find customers and simultaneously do marketing online.

Developing new marketing startegies and with the help of online search trends, you can market your business.

Let's first find out some of the facts:

1. Audience search with keywords. Each keyword is valuable and if you choose SEO or Google ads, you may have to pay for each keyword. 

2. Use free tools to check what audience are searching.  Example - Keyword Planner Tool. It provides you with customer behavior. It provides with keyword search volumes and further planning for a campaign with relevant search terms is easy.

3. Use Google Trends to search audience interests in your location or in different regions.

They help you to understand the interests of audience search online.  It also helps in building future campaigns.

So what would you do to market your business online and where would you start?

1. Start with Videos 

Do you have a Youtube channel? Work on live video session and communicate with your audience. 

Answer your comments and share the video on Facebook page, Instagram and on other forums.

It promotes your business as audience love to watch videos with great interest.

Make the videos quite interesting and make it fun and useful.

Post as many videos as you can.

Audience staying home generally be interested in watching videos and curious to know about your products/services.

It also explores opportunities to connect with new audience and build relations.

As I was searching for what interests audience on Youtube, I found this article on Search Engine Journal  that states:

During this lockdown period, viewers are working to improve their mood as they stay home and practice social distancing.

69% of respondents felt that Youtube offers inspirational content than the other social media channels.

- 48% are watching entertaining videos

- 48% are watching music related content

- 33% are viewing comedy

- 29% are interested in cooking content.

If your business falls into any of this category or even outside,  you can still make it.

While the age group of 18-24 is actively interested in watching Youtube, there are other age groups who are continue to be interested in watching some of their interest-related videos.

2. Comment on Facebook Groups

Join business community groups and while some moderators allow free and fair commenting, others restrict it to such meaningful and community-related content for better interaction.

Can you share your knowledge on those groups? Share your participation actively.

Spend as much as time you can in these groups. Leave your website link or Facebook page link and they will click through. 

This is a free opportunity to help you with for social media marketing. 

3. Post on Instagram 

Millennials and Gen-z are quite active on Instagram. If your business aidience are in these pool, you can share many updates, posts and much more to entertain your audience.

It grows your marketing strategy. 

You can also follow, comment and like the works of others.

Follow influencers, use Hashtags and a report states that  76% Internet users in the age group  16-64 are spending more time browsing Internet on their smartphone.

Use this benefit to interact with audience and gain benefit.

Conclusion

The secret to the marketing is to think innovatively and ensure to research well prior to the strategy planning.

Your business will definitely receive a boost when you work on one of these.

Thanks for reading.

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