Seven Working Ideas to Keep You Actively Going Great With Your Skill in Lock Down Period (Stay connected with your audience)

 

How to generate customer enquiries in this lock-down period? Are there are many assured methods and marketing strategies that guide you through the process to do well in your business? 

This is the most common question asked by many and small business owners continue to ask and seek advice of market experts. What are the best solutions available? Are there any proven marketing ideas?

#1. How much time are you spending online in marketing your products? 

Marketing and promotion of your business is essential. Spend quality time in developing creative content and make it uniquely interesting.

As audience begin to spend more time staying home during this lock down period, you have extended scope to reach your audience. However you have create interesting content for the benefit of your audience and it is also important to take research on the topic to frame quality data, information and make it interesting for audience.

Some of the platforms for you to share your content are:

- Social media - Facebook, Instagram, YouTube, LinkedIn and Twitter

- Online publishing directories 

- Your website / Blog

- Google My Business Page

#2. Create Genuine Quality Content

This is the most important aspect and you really have to put hard work in it. Have a good content plan to write on a specific topic and make it interesting.

Add your views, audience views, use keywords and make it useful and advantageous for readers to stay on your page to derive the benefit. 

#3. How Audience Find Your Content?

Think as your audience and follow their interests. A persona is all about understanding your customer. Find out their likes, dislikes, requirements, with the help of online tools. Quora and Reddit are very good forums that can provide a lot of questions to help your audience.

They have a lot of questions about their career, earnings, business, technical issues and much more.

It's ideal to answer each question at a time.

Sharing few questions from Reddit about small business.

 

#4. Think like your Persona

If your audience have to read your content, it has to be for their benefit. Create content solving the problems or aiming at the needs of your audience. 

Add relevant images, videos and link your previous work. 

Consult some of your customers and exchange conversations to find out their immediate or long-term needs. 

Acquire such information and frame your content.

Some of the questions you can ask:

- What are the challenges you have been facing?

- Did you find any solutions and how are they?

- What type of solutions are you looking for?

- Do you need short-term or long-term solutions?

- Do you consider immediate solutions?

#5. Have Stories to Tell

Do you have a story or anecdote to share? Go ahead and write about it.

To share about mine - I used to grow so many plants in pots and arrange these on stairs, balconies and the entire house used to look green. Absolutely green. It was so wonderful to see. Watering the pots was fun and a regular activity. But recently, many of the plants began to wither and dried. Empty pots began to collect and now most of the pots are empty. Unable to visit any nearby nurseries due to lock down period and planning to place online orders for buying some plants, so that pots begin to look green again.

Create as many stories as you can.

That is the best secret of content marketing.

#6. Check whether your content is engaging

Does your content engage readers and manage their problems? If the results are not positive, it is time for you to rework on the content.

If you are able to attend to the comments, questions, likes and shares of your content, you are ready to work on your next post.

#7. Work At least 10 hours per day on content creation

How to be a professional writer? While writers prefer to spend more time as they work from home, set your time for 10 hrs per day. Publish content, write for your clients, develop creative work, share comments, post replies and be active online. 

Your online presence matters when you have to advertise and promote your services.

Conclusion

To help your businesses with your content writing services, be an active participant enquiring about the business performance of your clients and keep your connections regularly active.

This is similar to customer relations. 

Develop a healthy customer relation to be able to find out more about the needs of your clients and come up with service deliveries. 

You'll surely be able to find many new customers who come to you opting for your services.