Is Your Business Impacted by Lock Down? (Seven Key Tips to Improve your Business while Working From Home)

 

This period of Covid-19 lock down having already felt worldwide as a great recession period for businesses, there's very little anyone could do except staying home and do whatever you can.

Not just on small businesses, but it brought a bigger impact on giant businesses globally and some of these even planning on closure of some of their production units due to lack of sales and some due to lack of shipping facilities.

We'll start with China

Back in early February or March, it all started in Wuhan wet market when workers who came in contact with few rare animals in cages or its meat, quickly got infected and within few days, Covid-19 rapidly surged across the Wuhan city and there were hundreds, thousands and millions began to heap across hospitals and nursing homes in China.

The Covid-19 or the novel Coronavirus was declared by WHO and health emergency was declared.

It spread not just in China but the tourists who visited China migrated it to their home countries.

The lock down period began in early March, 2020.

That was the initial start for businesses to experience a slow down before final lock down.

What happened after is apparently witnessed and that is when businesses began to look for various plans, proposals, strategies, online marketing ideas to grow sales even in lock down. Because, many small business owners and their employees highly depend on their daily sales for their monthly revenue.

Restaurants, salons, retail stores, supermarkets, vegetable markets, shopping malls and even 5-star hotels confronted the challenges of Covid-19.

Stock market, travels, airlines were also in doldrum for sometime. 

For sometimes even the Takeaway and drop-in were also halted and that left with no traffic on roads.

Complete Lock Down.. 

Even now in effect in some countries while some are partially opened.

But against all odds, there are few successful stories as well.

Take a look at the stunning startup businesses.

Did you know about women who started their businesses in lockdown?

Credit: BBC News/Business

Credit: BBC News/Business

Credit: BBC News/Business

Credit: BBC News/Business

There you have good real-time business stories who made things happen and obstacles did not stop them.

How wonderful ! These are definitely inspiring stories that businesses can successfully run through the pandemic period.

Have you been thinking about your business and searching for new marketing ideas and business strategies?

Did the crisis already leave an impact on your business?

We'll find and discuss some real solutions to work through the final quarter of 2020

# Solution 1:

Increase Digital Media

From Whatsapp to Facebook Messenger, Zoom, Skype and YouTube have grown exponentially as every micro unit owner is busy trying to connect with customers.

This has become a normal routine for many.

Audience as well are searching for leisure time thereby spending more time on browsing, viewing videos, ads, checking products, reading blogs and participating in community groups.

This gives a quality opportunity for business owners to go live, start sharing data, promote their businesses, share interesting facts with audience and help them in finding solutions for their needs.

Share quality content, videos, live shows and helpful tips. 

Help your audience and other businesses 

# Solution 2:

Online videos, Go Live,

As most of the workforce is working remotely, they are accessible to watch videos and attend live shows. 

Some are even taking courses online for improving their skills.

Upload your product videos, talk to your audience via video, offer product reviews, and do more.

Go live and respond to the comments and answer their queries.

As most of them use smartphones, they are quickly able to login and join your sessions.

Share your views, opinions and discuss about current events. Contribute to the current affairs and be open about discussions.

Help your audience with facts. 

Make the topic of discussions interesting, engaging, interactive and meet the demands and needs.

Never engage in boredom conversations.

# Solution 3:

Cloud 

Did you know cloud computing has emerged as the successful secret of work in this pandemic period? Most of the workforce has joined cloud essentials to be able to handle their work loads from server.

This technology will still be more successful in the near future to access docs from anywhere.

You can train your employees with cloud basics and enable them to work from home much more efficiently and it would lessen the burden of securing files, their safety and even retrieval and transferring them online.

Learn Google cloud essentials

# Solution 4:

Outsourcing 

If you are in need rapid work completion and do not have enough manpower, hire freelancers. Outsource your work. You can find them easily online. In fact, freelancers are more efficient and deliver good quality work. They feel more responsible for their clients.

Hire them and assign work to expect speedy results.

Because, targets have to be achieved online and as everyday passes by your online presence and content marketing, digital marketing matters most for achieving best results.

Internet offers the best convenience of outsourcing your work. Use it to your advantage and acquire the benefit and achieve best results. 

Use it for the benefit of your business.

Help your target audience to stay connect to your products.

Meet the needs of search engine ranking and indexing by executing and planning of proper content marketing.

# Solution 5:

Connect with communities

One of the best advantages you have found online via social media is to join business and niche-based communities and groups. The discussions, polls and quizzes give you a lot of opportunity to provide your expert advice and help your audience to find solutions.

This is the best opportunity and time to utilize for the benefit of your audience and they would appreciate your free participation and even vote you high.

Join Facebook communities, Answer the Public, Quora, Reddit and start publishing.

Meanwhile, you can promote your expertise and skills.

There are opportunities that you may be approached for your specialized skillset. 

Be active and offer your participation carefully taking research whenever required. 

# Solution 6:

Check Google Trends

 

Type a keyword in Google Trends and you would get all the data of the keyword that includes - the search volume, date-wise and relevant keywords associated with the primary keyword along with the region.

You can type in your business product and look for results. You can search for popular keywords and develop content around making it more interesting.

Publish as many as you can and share it widely.

Sharing your content is the secret of traffic, customer acquisition, lead generation and much more. 

Use Google Trends regularly. It is the most useful tool. 

# Solution 7:

Update your website / Blog

If website is your business source 24/7, your blog is what connects your audience. The more you blog, the better your audience understand your business and seek your business connection. However, content rules and it must be quite capturing, high in quality and meet the needs.

The success of your content is what makes your blog rule or fail and that is absolutely in your content.

Work on content thoroughly and spend quality time.

Make it a draft and revise, correct and redraft as a final version free from errors. Proof read it.

Conclusion

These seven tips can be a reliable source for your business to keep going well and this would be a good opportunity for you to even to introduce new marketing methods, and test and see whether they would work. Save more and spend less in content marketing and in this fashion, you can acquire profits as well as new customers begin to contact you.