4 Highlights of Content Marketing for Your Small Business

Content Marketing Ideas for your small business?

With growing innovation in small business, content marketing is a 'must-have'. Currently, do you have a content marketing strategy? or did you take a look at companies that do content marketing?

Addressing customer needs with content, you create a voice for your brand. With your content marketing, your customers get to know your products and services.

Ecommerce stats:

  • Nearly 81% of shoppers perform online research before buying online.
  • 30% of U.S ecommerce takes place on mobile 
(Source: Hubspot)

What are the basic principles for content preparation?

Create content that is valuable, compelling and brings a positive impact and enables accurate decisions. Never promote your business for rapid sales growth, add first preference to the interests and needs of customer. Prepare content marketing in the line of customer-driven and this means - Give a thought to the following during content preparation process:

- Educates customer

- Helps in decision-making

- Solves the problems

- Conveys meaning and purpose

- Provides a road-map for fulfilling needs

Why content marketing fails?

In spite of allocating huge budget on content marketing ideas, they do not achieve target results. The positive results of content marketing drive traffic, sales, leads, customer-engagements. When any one of these is not occurring, it's apparent that content marketing is a failure.

A video, infographic, blog article, SEO articles or promotional and advertising materials on social media, all of these need to drive profitable results.  A strong content marketing strategy as discussed above, drives optimized results.

How content marketing drives sales?

When target customers approve and appreciate your products with the medium of your content marketing, sales happen. This also conveys a fact that, constant pursuance or communication and online presence boldly establishes your brand online.

The secret formula of sales = customer-driven content marketing + customer-benefiting products & brand identity

How to create a volume of content marketing ideas for your brand?

To survive in business, sustaining a marketing competition is essential. Additionally, design your products and services for unique identification with a theory and brand value. The next step is to work on content marketing ideas.

- Create one or more persona
- Formulate ideas keeping in view of persona
- Collect huge ideas and shortlist few
- Pick the best
- Evaluate the results and compare it with targets
- Continue research process for next part of content marketing


The subject of content marketing is oceanic and it as well-to-do fundamentals for operating your business successfully. The one that clicks to the appreciation of customer is the best and striving to reach your customer is the best ideology of content marketing.

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