Simply stating, SEO or search engine optimization is useful for your business. How? Because it helps you get listed in top search engine results and directs the traffic to your website. New customers are able to find your business. So, lead generation is one of the finest benefits of SEO.
1. How to begin working on it?
Get a plan on what you want to sell to your customers? How would you solve and serve the needs of customers? How best is your product as compared to your competitors? Basing on these questions, prepare an excel sheet that answers all of the questions from the view point of customer.
2. Selection of SEO keywords
There are hundreds and thousands of keywords available on keyword research tools. Honestly, you cannot choose all. But you can only select most relevant and work-able keywords to use in SEO.
Example : How to care for your pet?
keywords : pet care supplies : pet medicines : pet bedding : pet food
If your business is about pet care supplies, select SEO keywords that are most searched for - example : How to find best pet care supplies in Dallas?
: Best Five Pet Care Suppliers in Denton, Texas
: Top 10 Pet Care Suppliers in Texas
: How to choose pet supplies for your pet?
Examine the competition of SEO keywords
3. Use PPC along with SEO keyword-based content
Just choosing to publish SEO keyword-based content that is genuinely interesting for your audience to read is quite a challenging task. Because, you have to work buyer personas, discuss problems and provide most valuable solutions that directs them to buy your product.
4. The success of short-tail and long-tail keyword
You must have read it most often that selection of short-tail and long-tail keywords can fetch you good traffic to your website along with customers.
How to select SEO keywords? This being most crucial for the success of your SEO campaigns, it is ideal to have a strategy with certain goals and objectives. What are they?
1. What is the purpose of a particular keyword? This means, what results are you expecting to draw from the use of this short or long-tail keyword?
2. A clear perspective to use the keywords in order to enable the users to easily find your website
3. Aiming to solve at least one problem of customers
4. Delivering confidence and inviting the interest of target audience.
5. Publish SEO content on high-traffic websites
Apart from having high quality content, it is also necessary to have some of the reliable websites to publish. There are few long-standing websites like ezine articles, articlesbase, sooper articles, promotionworld etc.,
Make it a regular practice to submit SEO articles that are not being too promotional, but quite engaging.
Audience who find articles being too promotional or commercial, may bounce failing to fetch some prospective customers.
Therefore, it is important to dig deep through the topic or niche and engage audience providing information, awareness and tips.
Some of the areas of content headlines that invite the immediate attention of audience are:
- List of tips
- How and Why
- Descriptive guides
6. How many SEO articles to publish in a month?
For a startup, it may be required to have a consistent SEO publishing at least for a period of six months and these have to be as many articles and PPC ads as you can. Since and advertising and long-form content are greatly in demand, it is important to develop and write content that is high in quality.
It is also ideal to prepare a content calendar so that there is a continuous theme of topics with proper headlines for audience to find interesting articles.
Tips to write quality SEO articles
More Blog Posts on SEO:
28 SEO Tools That Boost Your Website or Blog Traffic
It is also ideal to prepare a content calendar so that there is a continuous theme of topics with proper headlines for audience to find interesting articles.
Tips to write quality SEO articles
- Select 1-5 SEO keywords relevant to your niche
- Keep a persona for every article
- Keep a goal for each article
- Write article using SEO keywords
- Submit for publishing
- Begin with two articles
- Write 5-8 articles maximum with a word count of 700 each
- Add a backlink to your website in resource box
- Maintain your blog and publish a long blog post once or twice in a week
- Be consistent in publishing.
Conclusion
It is hard doing than said. However, SEO is profitable in fetching good results. These are long-term based and proven. It is quite worthwhile spending time in developing content. If you are aiming at long standing audience along with gaining online reputation, SEO is a good practice.
More Blog Posts on SEO:
28 SEO Tools That Boost Your Website or Blog Traffic
Know How to Get Profits from Small Business SEO Service
Thanks for your valuable information.
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