Lead generation in your small business. What is it? " In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter or for sales leads." (Wikipedia) In the process of inbound marketing, the buyer's journey includes the stages of awareness - engage - delight followed by lead generation. Particularly to successfully enable lead generation, your buyer's journey strategy has to be very effective and entirely human-centric in engaging your audience with quality content. Some of the crucial areas of not including content that is either not useful or that is excessively commercial. When audience notice that the content is pushing too much for making purchases or it is highly focused on sales, they are no longer interested in content. This in turn would not result in any kind of positive outcome. So, how to produce content that is mo

Wow ! So you are a content writer. That's a great career. How are you doing in your writing for online marketing purposes? Too many questions, right?  Okay, let me start by giving you some guidance for you to excel for better earnings. You know, with the stiff competition for writing that's happening, you must have found that there are too many writers in your expertise and there's no way that you can pass through for winning clients, if you are a freelance writer. So, what's the best option you have? Sharing some of my own ways that I did implement to keep me going ahead on a fast pace. Because, as you know, there's no other way other than finding better options if you are half-way through the career in writing. Just keep going  with your writing that is most consistent !!! :-) Content Online: Tips to Write Effectively for Long-Term Positive Results 1. Publish Five Articles in a Specific Niche in the Interest of Your Audience Some say 350 wh