Top 10 # Tips for Online Reputation(Essentials of digital marketing)

You know it. Online reputation is crucial for your success. As an individual or a business owner, you believe that being a credible source for your customers is a great asset.

To earn recognition,  you work very hard and for long term positive results, you perform to your fullest capabilities to keep going successfully.

So, let's view some of the essential areas that keep you safe and get going online.

|| definition || Online Reputation +++

Online reputation, or e-reputation, is the reputation of a company, person, product, service or any other element on the internet and digital platforms. This online reputation is impacted by the content an organization distributes, the reactions of and interactions with web users, activity on social networks,etc.

(Source:Internet glossary)

Understanding it in simple terms - it's all about staying in positive terms with your audience, customers, stakeholders and everyone.

This means, you have to be

•  patient
• understanding
• gentle
• courteous 
• broadminded
• acceptable
• accessible
•  reachable
• Ready and willing
• Helpful
• Problem-solving
• Perfect
• Accurate
• And much more.

In other words, dedicated to the service of your audience, customers, prospective buyers and many others.

# 1. Who play the key role - You or Your Customers?

From the view point of your business, it is the customer experience (CX) that drives your business.

Because nearly 85% of our lives are spent online in this technology era. You know it how? 

Whether buying a facial care kit or a sandal foot wear, you do shopping online.

You check and review products.

Flight booking, train tickets, hotel room reservations, online food delivery and even buying most useful electronics, you choose to browse from your phone and place an order to get it delivered to your home.

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Therefore, your business creates a convenience for your customers to derive the benefit of buying online.

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Their interest is your interest.

What they like to buy from you is their choice and you have to regard and respect it highly.

Your online reputation is regarded heavily with the positive reviews of your customers.

Every positive review and feedback builds your customerbase.

# 2. How to get more positive feedback?

Honestly speaking, if your customer is fully satisfied, that's a positive feedback.

However, you're required to keep the pace consistent to maintain customer experience and deliver satisfaction.

Though many emphasis on quality as heard several times before, it is also quite crucial to see how you manage your customers.

Otherwise, they fly away and may never come back again.

Therefore, make it a regular duty to take care of your buyers and give them a satisfied buyer's journey.

# 3. What saves your online reputation?

Whether a review on your website, social media or anywhere else, how they experience your product and service is most important for your online reputation.

Focus on that and you'll never go wrong anywhere.

Just offer what the customer is in need.

After all, there's a need that's required to be fulfilled.

As a business owner, you're more knowledgeable and more knowing about your customers than anyone else to make the decisions and supply with the requirements.

Pursue with the buyers when there's a problem.

Fix it.

Solve it.

Attend to it.

Eradicate the pain points.

Make it functional

Do not fret over it.

Get into the shoes of your customer.

Ask yourself - How would I feel if I were in his/her place?

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Treat the customer as yourself.

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The positive review not only grows your business, but it also enhances your online reputation.

# 4. Think as buyer

Step up and think like your buyer. Document every thought and course of action.

Check every probability of satisfaction and dissatisfaction.

Bring every perspective to the table and study it.

From quality to customer service, document the steps and deliver long-lasting positive experience to the customer.

Respect preferences, choices, selection criteria and buying budgets.

# 5. When there's an alert, work on it

When you have a dissatisfied customer, the next moment of work is to start offering most accurate and compelling service without waiting any longer.

You cannot wait, but you should start working.

Listen to customer

Get a complete understanding

Attend to the problem immediately

Take the feedback

Put a smile on the face of your customer in the end.

# 6. Market, advertise, Market, advertise

There is always a better scope to grow and manage your online reputation with advertising and marketing.

Follow your content marketing strategy and keep up the advertising schedules.

Share social media posts proactively.

Engage your audience.

Stay connected.

Answer their queries promptly.

Follow the rule of - educate, inform,  entertain, lead, and sell.


# 7. Products to sell and customers to care

If you have business to sell products, you have a great responsibility to care for your customers.

You build a relationship with your customers with newsletters, survey, customer care and by meeting the demands.

It's a win-win situation.

Ensure to deliver more to customer. Not just one time. But every time.

Attend with the same kind of response and positivity.

# 8. Segment as a brand for online reputation

Work very hard for streamlining your brand for quality, service, customer care and customer retention.

Imagine you have nearly a 100 competitors. It may  appear as a hard way to sustain the competition.

However, you should find a way out and stay upfront as an identified brand and known for online reputation.

Give your 100% always.


# 9. Follow the maxim - Prevention is better than cure

What if a customer leaves a negative response?

Well, I would say, never let it happen.

Prevent it.

Monitor, supervise, solve and regain your brand identity.

Nothing can be lost without your permission.

So, care for your customer and provide with the demands.


# 10. Final Thoughts - What experts say

Let's see what our experts say and how we can adapt it.

1. " The way to gain a good reputation is to endeavor to be what you desire to appear." - Socrates -

2. "Many a man's reputation would not know his character if they met on the street."  - Elbert Hubbaard -

3. " That's what Rocky is all about: pride, reputation and not being another bum in the neighborhood." - Sylvester Stallone-

4. " I have the reputation of being easygoing. But inside, I‘m like nails. I will kill." - Calvin Klein

5. "I‘m stingy and I‘m proud of the reputation." -Ingvar  Kamprad

6. "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." -Jeff Bezos

7. Our reputation is more important than the last hundred million dollars." - Rupert Murdoch

8. Repetition makes reputation, and reputation makes customers." - Elizabeth Arden

9. You can't build a reputation on what you're going to do." -Henry Ford-

10. "The most important thing for a young man is to establish a credit...a reputation, character." -John D. Rockefeller

11. "When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact."

12. "A reputation for a thousand years may depend upon the conduct of a single moment." -Ernest Bramah

13. "A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was." -Joseph Hall

14. "Associate with men of good quality if you esteem your own reputation; for'tis better to be alone than in bad company." George Washington

15. " Character is like a tree, and reputation like a shadow. The shadow is what we think of it; the tree is the real thing." -Abraham Lincoln-

16. " First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
-David Ogilvy

17."It takes 20 years to  build a reputation and five minutes to ruin it. If you think about it, you‘ll do things differently." -Warren Buffet

18. " It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

19. Reputation is character minus what you‘ve been caught doing." -Michael lapoce

20. "Success produces confidence, confidence relaxes industry, and negligence ruins the reputation which accuracy had raised." -Ben Johnson

21. "There is no advertisement as powerful as a positive reputation traveling fast." -Brian Koslow

22. "Time goes by, reputation increases, ability declines." -Dag Hammarskjold

Thanks for reading.

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