A digital marketing strategy is all about staing connected with your audience to focus on the end result. While the strategy and tactics are vast, whether or not they suit brand, is essentially checked upon. As content goes first for lead generation,  other marketing mix like - go live and use audio, focusing on mobile and using one or more social media channels is essential for the success of a digital marketing strategy. 1. Why use digital marketing strategy? - Remove marketing obstacles - Manage keyword research for campaign management - Set right goals and engagement methods by choosing the right channels - Review and refine the strategy periodically - Perform trend analysis - List business objectives - List Key Performance Indicators and brand metrics - Keep the goals easily achievable - Measure the right things accurately such as - sales, leads, subscriber growth, SEO Rankings, time on site, social sharing and website visits. 2. What are the marketi

The buzz of digital marketing has been around for sometime now, but now its catching up with superpowered Artificial Intelligence and incredibly strong algorithms. For the first time reader, the term digital marketing may be new and difficult to follow. Simply explaining - Digital marketing is all about how you promote, advertise, market, brand, sell and reach your audience. Its not a rocket science or a Herculean task, but can be done so easily and quickly for long-term positive results. To make an entry into the digital marketing career, you need a set of skills and potential technical skill set in several areas of online marketing. What are they? 1. Planning and execution of strategies A strategy is about how to do  specific set of task from the perspective of marketing. It could be an innovative idea, proven-method or planning based on market data. This set of strategy is properly targeted towards the successful achievement of results. This is followed by

On February 22, 2020,  gold reserves worth 3,000 Tonnes were reportedly found in Sonbhadra district, Uttar Pradesh. The gold reserves were valued to be 12 Lakh crore. It was also stated that these reserves are almost five times India's present gold reserves. Is this a fake news? In another report, the Geological Survey of India (GSI) has rejected the news of 3,000 tonnes of gold  in UP's Sonbhadra district and said the reserves were only 160 kg.  GSI mining officer further said that on the Son Pahadi and Hardi areas of the district there are gold deposits worth 2,943.26 tonnes while Hardi block had 646.16 kilogram. GSI Director General (DG) M Sridhar said "The mineralized zone having an average grade of 3.03 grams per tonne of gold is tentative in nature and the total gold which can be extracted from the total resource of 52,806.25 tonnes of ore is approximately 160 kg and not 3,350 tonnes as mentioned in the media." Conclusion We can now under

So, first let's understand what exactly is portfolio management. " The art selecting the right investment policy for the individuals in terms of minimum  risk and maximum return is called as portfolio management. " As an investor you are able to manage your investments in bonds, stocks, commodities, mutual funds etc. These investments bring you certain designtaed profits in a certain span of time. Portfolio management works effective with the guidance of a portfolio manager. How to Manage Before Risk? What is the rate of risk involved in portfolio management? Who can help you prevent it? An experienced portfolio manager can be a reliable source of help. They can help in -  minimizing risk - Increase in earning profits - Understanding the financial needs - Suggest unique investment policy - Provide customized investment solutions - Safeguard and protect the liquidity How to Manage After Risk? Handling risk and process of going through t

According to OECD (Organization for Economic Co-operation and Development, agriculture and farming has witnessed major changes and has worked for development in trading and marketing both at domestic and global  level. Global agricultural production continued to rise rapidly particularly in developing regions in Asia and South America. However, marketing and selling of crop is still unorganized and not regularized. It is still a problem for small farmers to sell their crops. So, they depend on traders. Due to lack of pricing variations, small farmers tend to sell their crop for either small margin of profit or even at a lesser price. But there are actually better ideas to help and assist farmers to earn a better price and profitability. 1. Sell their crops like rice, corn, maize, vegetables to local vendors and restaurants. 2. It can also include caterers and even directly to customers. 3. They can open a mini retail store and earn daily. 4. Sell directly to fa

Marketing is the most essential component for every business. If you were watching television commercials and newspaper clippings few years ago and now, marketing has come a long way and it still continues to grow exponentially. The technology era in 21st century has already explored many new ways and technology systems for marketing. Especially the Internet is now very sophisticated and built with robust strategies that enable startups and every small business owner find its presence online through marketing. Here's the list of most popularly proven marketing methods. 1. Paid advertising Paid advertising has proved to be affordable,  cost effective and easily reachable. Paids ads on Google,  Facebook, LinkedIn, Twitter and Instagram are incredibly powerful and can rapidly help a business generate leads. 2. Internet Marketing Content flow is valuably viewed and some of the relevant terms include - content marketing,  content strategy and marketing strategies.

Marketing strategy is a vast subject and it takes a lot of time to create a content marketing strategy. As every business works on various marketing strategies,  the planning,  execution and implementation are significantly important to achieve success. A strategy does not just include big ideas, but also a lot of sources to gather such information  about market data, competitive intelligence,  marketing plan over short-term and long-term and executive plan. Amidst of strategic approach, it is likely that socio-cultural leave an impact. Let's see how these impact. Impact of socio-cultural  Audience have various interests,  life style, religion, beliefs and income streams. With many influencing factors happening, surely it leaves an impact on audience from the view point of socio-cultural and it in turn may leave a positive or negative impact on a marketing strategy. However, while planning a marketing strategy, it is important to keep these aspects in view and pr

Fashion designing is a multi-million dollar industry. With millennial market expanding, fashion and style clothing has greater demand. Although the current market is already studded with a wide variety of Indian traditional wear and western wear, there is still growing need for fashion and it continue to evolve and emerge towards new arena. What are the requirements  of a Fashion designer? Making an entry into fashion requires you to have a profile, display of your designs, your fashion trends and what your customers say about your fashion. While this is a long-standing hard work, you have a great mileage, if you have your own boutique. The local community will be able to reach you and take a look at view at your designs. As your prices are quite reasonable and moderate, they buy your clothing. How do you promote your Fashion Profession online? Online promotion for marketing your services is part of your doing business. Maintaining your blog, social media posts an

Hand santizer is an everyday requirement. Prior to handwash or before having meals, you have a practice to sanitize your hands. What is a hand santizer? It is a thickly-densed liquid, some with fragrance containing some solid elements to remove bacteria / clean your hands. This is a safe procedure when you travel and particularly if you have benlen working in an office or meeting people with a handshake. A tiny bit squeeze of this liquid dropped on your palm and gently spreading it on the front and back of your hands can get you clean hands leaving aroma behind. These are available in small packs that you can easily carry in your bag or pocket. How to select a good brand? In India, Dettol, lifebuoy, Himalaya etc. are some of the popular brands that market hand santizers and these are proven safe and disinfectant for use. There are also medicated hand santizers - Sterillium, Grade Denature, Microsudd India, Mr Mckenic GK, Sanipax, Zilch, Hand Rub, Dr.Venture, 3M