How to perform content marketing for your startup business? (Focus on digital marketing techniques)

Have you been getting updated about digital marketing techniques as a digital marketer? As a digital marketer, it has always your effort to keep working on improvement and finding out best digital strategies for your clients for best profitable achievements.  What are those areas that you would focus on to innovatively and methodically give an integrated approach?

What is digital strategy?

There are many definitions, descriptions and explanations given to digital strategy. But let's just take one and get a view of how it benefits businesses.

To explain briefly, digital strategy is a plan of action designed to achieve business goals through the implementation of digital initiatives. 

Before you undertake plan of action, ask questions that provide every piece of information about digital strategy and this can be about business, products, goals, marketing methods, plans and more about customer experience and personalization. 

There are numerous ways in which you can work on digital marketing strategies and choose to launch one plan of action and that is digital strategy to enable your business to get to the action. This plan of action can include several digital marketing techniques that include - 

- Search Engine Optimization

- Video and Display Marketing

- Blogging

- Content Marketing

- Retargeting and Remarketing

- Digital Advertisement

- Email Marketing

- Mobile Marketing

- Affiliate Marketing

- Marketing Automation

- Influencer Marketing

- Social Media Marketing

- Digital Public Relations 

As each digital marketing technique has its own unique identity to market your business, it is most important to implement the digital strategy in a way that it derives the best results. It is also worth notifying that these techniques have been designed in various proven methods that suit search engine requirements.

However, it must be kept in mind that digital marketing strategies keep changing depending on the type of you have and whether it is a startup. 

If it is a startup, it is required to be having various different types of digital strategies that connect your business with audience. 

One of the popular ways of performing these are through

- Search Engine Optimization

- Content Marketing

- Blogging

As startups look for saving costs, marketing based on content is much cost effective, but the results are high performing.

While startups highly depend on one or more techniques, it also depends on where exactly your audience are and to invite their presence and interest, you are required to choose strategy.

Startups have several content needs. There are also many business goals to enable your business get recognized, find its identity and get branded.

Especially if you are into online marketing, it requires you to get a thorough and in-depth understanding of how your business products can be marketed through digital marketing techniques.

Digital marketing being a popular and proven marketing method, startups find it as an easy way to reach their customers.

Some view their source of advertising for paid ads, and they can choose Google ads, social media ads or any other premium advertising platform for various purposes.

For the purpose of SEO, you need to use some of the best SEO keyword tools, techniques and most of all submit content to the best platforms that deliver good results.

It was found that Google favors voice search query results to HTTPs and this is above 70.4% they receive ranking on Google's first page.

Google processes more than 3.5 billion searches per day and more than 1.2 trillion searches per year globally.

Google also processes over 40,000 search queries every second on average and this apparently shows a huge opportunity for your website if you opt for SEO services. 

Do you think all pages can make it to the top 10 search results in Google?

No. Only 5% make it to the top.

95% newly published pages do not make it to the top 10 within a year. 

SEO has become a priority now and every startup business is in need of SEO which is why 64% of marketers invest in SEO.

When it comes to blogging, how long should your post be? This is one of the most common question that startup owners have. 

The average content length can be up to 1890 words or 2000 words above. But if you are targeting 3000 words, it is still much recommended way of making your website standout by writing longer blog posts.

If you publish long blog posts, you are building domain authority and it is quite engaging for audience to stay on your page for longer period of time.

Do you publish long form of blog posts?

This is an important aspect of your startup business to succeed and achieve targeted results.

There are few startups who rely entirely on long-form of blog posts to generate traffic and clicks while opting to add SEO keywords in the blog posts which is search-engine favored.

Regular and consistent blog post publishing can generate leads as well.

Publish exclusive content that attracts your audience and this is not only quite profitable for your business, but also for the purposes of CTA, to draw the attention of audience to convert into customers. 

Maintain a content calendar that lists the title of blog posts and keywords and get on track to the process of consistent and regular publishing.

You can publish either one or two long-form blog posts per week or may be more depending on the goals you have set.

It also depends on where you are setting your objectives and the end results you are aiming at. 

Choose some of the best SEO keywords that include primary keyword, secondary and LSI keywords and add these into your blog post to get it indexed and among the top ranking search results.

Conclusion

Startup business have an extra scope for promoting business through content marketing. However, digital strategy and digital marketing techniques play a vital role in the success of your content marketing.