Google expects quality content from you. The giant search engine likes your content when audience visit your website and spend time in reading your content. This is the first stage where your content is strikingly receives a positive impact. Audience prefer to come back to read your content when it is delivering their expectations.  Google's webmaster guidelines are very important to achieve SEO results with the help of techniques that is able to meet the giant search engine's expectations. You certainly put in a lot of effort in developing content.  When you publish it online, it is available on public domain for traffic to find it. There may be millions of content already available and guess what? Your content is found if it is Google optimized, Google optimized content? What is it? - It has relevant and useful keywords that are contextually organized within content. - Keywords are not excessively used - Content has emotion, intelligence and information - Most importantly