How to Write Google optimized content? (Tips and Discussion)

 

 

Google expects quality content from you. The giant search engine likes your content when audience visit your website and spend time in reading your content. This is the first stage where your content is strikingly receives a positive impact.

Audience prefer to come back to read your content when it is delivering their expectations. 

Google's webmaster guidelines are very important to achieve SEO results with the help of techniques that is able to meet the giant search engine's expectations.

You certainly put in a lot of effort in developing content. 

When you publish it online, it is available on public domain for traffic to find it. There may be millions of content already available and guess what? Your content is found if it is Google optimized,

Google optimized content? What is it?

- It has relevant and useful keywords that are contextually organized within content.

- Keywords are not excessively used

- Content has emotion, intelligence and information

- Most importantly, it helps readers to find solutions and solves and meets their purposes of reading it.

Is your content delivering all of the above?

Lack of following the guidelines can undermine the quality of your content and in fact, algorithmic devaluation and sometimes you get banned from Google's SERPs.

To prevent all of the risks, understanding and following the guidelines is the best way to fully convert your site as Google's optimized content and publish useful and highly informative content that delivers value and purpose for your target audience.

For example -

I'm publishing this blog post.

My Checklist for this Blog post is:

- Who am I writing for? 

Content creators

- What is the topic?

 Content writing

- What is the main part of discussion in the blog post?

Google optimized content writing tips

- How it helps?

To help content writers to find useful content writing tips and achieve their content writing goals

What is content optimization?

Apart from using useful and meaningful keywords, to make your site easily discoverable, you can also take the help of top-ranked sites with keyword relevant. Search what keywords they are using in their page title and meta description.

Conduct a competitor analysis of the top-ranking sites in your niche. With the help of tools, identify how sites are using keywords on-page.

- Find the topics that other sites are writing about

- The mode and content plan 

- The structure of sites

- Let users find your site with appropriate keywords 

- Use effective keyword research

- Perform on-page optimization with target keyword phrase of that page.

- Follow logical structure of content arrangement

- Work on a catchy headline and select a headline that is mostly used by audience as a search query in search engine.

For example - How to write Google optimized content?

Content writing tips for high traffic and website clicks

- Define who your target audience is and define the meaning to your audience 

- Define the purpose of writing and deliver their expectations

- Use one main primary keyword and use Google keyword planner to identify the best keyword to use for the post.

Web content optimization

Web content is widely in use for websites. While some practice use of SEO keywords, others take up SEO practice as a different entity.

SEO optimization process can be done in one or more methods:

- Study the keywords and choose low competition keywords and publish content using those keywords

- Use keywords in meta description, blog post titles

- Publish SEO keyword articles and use resource box to promote your website

- Use backlines while publishing SEO keyword articles

- Publish long form content and perform content optimization

The use of content optimization tips includes to write meaningful, information and purpose-driven, problem-solving content.

Content optimization is a process in which you make your content more reader-friendly, engaging and actionable. 

There are many tools available - nTopic, Textmetrics, Cognitive SEO content optimizer, MarketMuse, Clearscope, ContentBird, Writer, Killduplicate.

Would you like to know what happens in 60 seconds online? 

- 500 hours of video uploaded on YouTube

- WordPress publishes 1440 posts

- Twitter tweets amount to 448,800 

(Smart Insights)

Search queries are never ending and they keep coming. You can never assume the growing demand of content queries and this is worth knowing and the more work you do, the better is the result.

With the rise in the technology, the life style has been more and more technology-based such as in smartphone, Tablet and Laptops.

Content is the primary mode of attracting users towards consumer behavior to click your website.

Well-written content is highly useful. 

It must readable, easily-flowing and actionable.

Search engine can examine and understand your content with Google's RankBrain and BERT to allow the semantic understanding of search queries.

Ensure that your keyword phrases are having broad-match.

Conclusion

Publishing long-form content that is 1000+ words in addition to the use of SEO keywords and making it uniquely attractive can engage audience.  When your target audience interact with your content, Google search engine helps earn more traffic and make your website and blog popular.