Marketing strategy is a vast subject and it takes a lot of time to create a content marketing strategy. As every business works on various marketing strategies,  the planning,  execution and implementation are significantly important to achieve success. A strategy does not just include big ideas, but also a lot of sources to gather such information  about market data, competitive intelligence,  marketing plan over short-term and long-term and executive plan. Amidst of strategic approach, it is likely that socio-cultural leave an impact. Let's see how these impact. Impact of socio-cultural  Audience have various interests,  life style, religion, beliefs and income streams. With many influencing factors happening, surely it leaves an impact on audience from the view point of socio-cultural and it in turn may leave a positive or negative impact on a marketing strategy. However, while planning a marketing strategy, it is important to keep these aspects in view and pr

Fashion designing is a multi-million dollar industry. With millennial market expanding, fashion and style clothing has greater demand. Although the current market is already studded with a wide variety of Indian traditional wear and western wear, there is still growing need for fashion and it continue to evolve and emerge towards new arena. What are the requirements  of a Fashion designer? Making an entry into fashion requires you to have a profile, display of your designs, your fashion trends and what your customers say about your fashion. While this is a long-standing hard work, you have a great mileage, if you have your own boutique. The local community will be able to reach you and take a look at view at your designs. As your prices are quite reasonable and moderate, they buy your clothing. How do you promote your Fashion Profession online? Online promotion for marketing your services is part of your doing business. Maintaining your blog, social media posts an

Hand santizer is an everyday requirement. Prior to handwash or before having meals, you have a practice to sanitize your hands. What is a hand santizer? It is a thickly-densed liquid, some with fragrance containing some solid elements to remove bacteria / clean your hands. This is a safe procedure when you travel and particularly if you have benlen working in an office or meeting people with a handshake. A tiny bit squeeze of this liquid dropped on your palm and gently spreading it on the front and back of your hands can get you clean hands leaving aroma behind. These are available in small packs that you can easily carry in your bag or pocket. How to select a good brand? In India, Dettol, lifebuoy, Himalaya etc. are some of the popular brands that market hand santizers and these are proven safe and disinfectant for use. There are also medicated hand santizers - Sterillium, Grade Denature, Microsudd India, Mr Mckenic GK, Sanipax, Zilch, Hand Rub, Dr.Venture, 3M

You have heard the term marketing several times and particularly with online businesses having its presence on Internet,  the term Internet marketing is much more significant. Let's first see the lexicon meaning of the term 'marketing.' "the action or business of promoting and selling products or services, including market research and advertising." Now, let's see the definition of the term 'marketing.' "Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of the primary components of business management and commerce." (Source: Wikipedia) There are basically five marketing concepts. These are: 1. Production  2. Product 3. Selling 4. Marketing 5. Societal marketing There are also seven principles of marketing. These are: 1. Product

Marketing is channelled as direct and indirect marketing. Direct marketing involves buyers directly to buy products and to make buying decisions. Whereas indirect marketing is about selling through other channels like wholesalers, retailers and others. In this method the business does not deal with consumers directly. How does Indirect Marketing work? Indirect marketing strategy focuses on various channels like promotional events, branding and influencer marketing. Here, consumers say that they've heard or seen an ad or a promotional campaign and that's what is indirect marketing. Where a business is not directly relates to consumers, but through a medium or a source. Sometimes, questionnaires, surveys, and short opinions are considered for the purpose of feedback. Currently, blogging, social media, trade shows, coupons,  workshops  etc.,  are a powerful means of indirect marketing. What are the lacking areas? Some of the drawbacks of indirect marketi

Mobile marketing is the buzz and there's so much happening in the world of this handy and beautiful electronic device. Honestly speaking, mobile is integrated into our daily lives. Just when your day begins, you first check your phone, check the charging, check messages, Facebook updates and sometimes emails. Initially, it was just a communication device, but now, it is a whole new world. There's even a new word Mobile-indexing,  mobile advertising, mobile marketing and much more. Some of the interesting Mobile statistics are: (2019) - 80% of users used mobile to search Internet. - 40% of online transactions are done on mobile - Mobile search ad spending was estimated to be worth 28.12 Billion in U.S. - Nearly 3/4th shoppers use mobile devices - Half of users take the benefits of reviews before making a purchase - Nearly 50% of websites use responsive web design that works on all devices - Website quick load is more important for all mobile audience

Cytokinins (CK) belong to a segment of plant growth substances, also called as Pytohormones. They promote cytokinesis, or cell division in plant roots. What do they do? Involved in many plant processes including cell division and root morphogenesis, they also regulate bud growth and other dominance. Moving from roots to the shoots, it signals bud growth and this is evident in small experiments for the purpose of theory. Further they slow down the process of aging among plants by preventing the breakdown of protein. It further activates protein synthesis, and assembles nutrients from the tissues. How it works in a eco-friendly way? Fresh vegetables that require high shelf life need some preservative. Green vegetables have some moisture and therefore prone to perishable nature. Therefore, these vegetables are sprayed with a solution of cytokinin to preserve for longer time and also to enhance their shelf life. With this application, marketed vegetables can stay