Mobile marketing is the buzz and there's so much happening in the world of this handy and beautiful electronic device.
Honestly speaking, mobile is integrated into our daily lives.
Just when your day begins, you first check your phone, check the charging, check messages, Facebook updates and sometimes emails.
Initially, it was just a communication device, but now, it is a whole new world.
There's even a new word Mobile-indexing, mobile advertising, mobile marketing and much more.
Some of the interesting Mobile statistics are: (2019)
- 80% of users used mobile to search Internet.
- 40% of online transactions are done on mobile
- Mobile search ad spending was estimated to be worth 28.12 Billion in U.S.
- Nearly 3/4th shoppers use mobile devices
- Half of users take the benefits of reviews before making a purchase
- Nearly 50% of websites use responsive web design that works on all devices
- Website quick load is more important for all mobile audience
- 3 out of 4 teens regularly place orders for online purchases now
Definition - Mobile Marketing
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands.
How youngsters think about Mobile Marketing?
Youngsters are excited and influenced with mobile marketing due to many positive and attractive features and benefits of mobile.
They think that it is one device that is their all-time companion supplying needs of communication, online shopping, entertainment, recreation and much more.
So, a mobile is a single unit that does multiple tasks.
How to ask youngsters questions about Mobile Marketing?
Questions about mobile marketing can be limited to the knowledge youngsters have.
Because, from the benefit point of view, they can answer questions about -
- online shopping
- SMS
- Internet browsing
- Use and benefits of Facebook
- How long do they communicate
- Their opinion about SMS marketing
- Sending promotional text messages
- Their opinions about marketing
- Preferences and choices to buy or not buy
- How educational apps help?
- Views about online learning
- View control and phone usability
- About product reviews
Conclusion
It is so much important to help youngsters to understand and draw the benefits of mobile use.
Both learning and application are equally crucial for youngsters to be able to follow the rules and framework of mobile marketing.
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